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PC market grows less in Europe

The European computer market maintained, during the last quarter of this year, the growth trend that had already been showing. According to the latest IDC data for EMEA (Europe, Middle East and Africa), PC orders increased 10.5 percent over the same period last year.

Although the growth was not as strong as that seen in the first half of 2010, between July and September, 27.8 million units were shipped, in the markets of the three regions.

Performance was slightly below expectations with respect to Western Europe, which in the last three months has only grown 0.5 percent compared to the same period last year, says the consultant.

The slowdown was driven by less than expected demand for netbooks, which caused a 25 percent drop in orders. The phenomenon had the contribution of new tablets, which captured the interest of consumers in the segment, risk analysts.

Even so, notebooks, globally considered, continue to record positive performances, with the number of orders growing by 10.1 percent.

In the analysis by best-selling brands, Acer regains the leadership of the table, with a share of 21.6 percent and 5.990 million units, despite the higher growth compared to the same period last year by Lenovo (61.1% ), whose market share remains the smallest: 5.9 percent this quarter.

The second place in the ranking belongs to HP, which shipped 5.320 million PCs, with 19.2 percent of the market on its own and showing a growth of 5.6 percent over the same period. Dell and Asus occupy the remaining seats.

source: IDC