Despite the subtle heating up of the computer market, Apple was unable to leverage Mac sales worldwide, which fell in the fourth quarter of 2019 according to the new estimates of Gartner.
The firm suggests that Apple sold about 5.26 million Macs in the last three months of 2019, compared to 5.43 million in the same period of 2018 – that is, an annual drop of 3%.
As a result, Apple’s share of the computer market has also dropped, from 7.9% in the fourth quarter of 2018 to 7.5% last year. This made the company fourth in the overall ranking, behind Lenovo (24.8%), HP (22.8%) and Dell (17.2%), which saw sales growth.
ASUS and Acer come after Apple, with about 4 million computers sold each and 5.8% and 5.7% market shares, respectively. Despite this, Acer was the only one of the last classifieds that saw sales growth since 2018 (+ 3.5%, more precisely).
If Mac sales fell, PC sales rose: the PC market saw its first growth since 2011, driven by the demand for Windows 10 updates.
THE International Data Corporation (IDC) also released its own estimates, noting an even greater decline than that seen by Gartner in Apple sales. In this sense, IDC suggests that the company sold 4.72 million Macs in the last quarter of 2019 – about 540 thousand units less.
It is worth noting that the data from Gartner and IDC are no more than estimates, so they do not reflect the actual total sales of Apple – although generally they do not usually differ much from reality (which unfortunately is no longer disclosed by Apple).
16 ″ MacBook Pro
Cash price: from R $ 19,169.10Installed price: up to 12x R $ 1,774.92Colors: space gray or silverLaunch: 2019