Optimus launches limited edition of Hello Kitty… on mobile

Optimus will sell a Sony Ericsson mobile phone with a limited edition of the popular Hello Kitty brand.

The Sony Ericsson W580i will cost 119.90 euros (with 10 euros return) and comes with a bag, a pendant and a game … all with the Hello Kitty badge.

The pink mobile phone of the animated cat, with a range of admirers that goes far beyond the universe of basic education, can be purchased from next October 17th.

Walkman, 2 megapixel camera, bluetooth and stereo radio are some of the attractions of the equipment that Optimus targets women between 20 and 40 years old.

Hello Kitty phone

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