American retailers with online stores have reason to be satisfied with Christmas-season sales. Despite the crisis, sales rose by 5% to $ 27 million, comScore reports.
For the analysis, sales made from November 1st until Christmas Eve at online retailers were compared. From Black Friday to Christmas, the increase in sales compared to last year was around 3.5%.
Overall, the major milestones for online sales had better results than last year, including Free Stock Day and Cyber Monday, with an increase of 10 and 5%, respectively.
Last year, sales fell 3% in relation to 2007. This year’s performance turned out to be positive in a year of economic crisis.
Gian Fulgoni, president of comScore, said in a statement that this year’s sales were driven by the growing number of users who shop online, “despite the economic challenges resulting in a slight decrease in the amount spent by each buyer”.
Advance promotions and the use of social networks as a way to promote products were also factors in stimulating the total sales growth seen.
In terms of individual product categories, consumer electronics grew by more than 20%, while jewelry and watches also recorded increases in sales.