News of the huge growth in the distribution of iPhones in the last quarter of 2019, which includes the holiday season, became frequent in 2020. But now Gartner releases estimates of the number of mobile phones sold by leading smartphone companies worldwide. The specialist highlights the return to the growth of sales of the iPhone in the last quarter, of 7.8%, after the fall of four consecutive quarters.
Despite the growth of Apple, Samsung continues to sell more smartphones, with about 70 million units, followed by Apple, which is around 69 million. Huawei takes the third place in the podium, and in the top five, the apple company and Xiaomi were the only ones to see the number of smartphones sold increase. However, when analyzed throughout 2019, Huawei appears in second and Apple in third place in the table.
According to Annette Zimmermann, vice president of research at Gartner, the growth of iPhones sold is due to "a slight drop in prices for iPhones 11 compared to the iPhone XR, and other price cuts from previous models" . According to the consultant, sales of iPhones were particularly strong in China, growing 39% in the last quarter of 2019. The Apple market also registered an increase in the United Kingdom, France, Germany, Brazil and India. it is strange that in October 2019 Apple increased the production of the iPhone 11 due to higher demand than the expected supply.
Financial results are also good indicators. Apple released the results of its last quarter at the beginning of the year, having recorded profits of almost 92 billion dollars, exceeding its own expectations, catapulting the value of its shares to a new record. The offer of the brand's wearables, namely the AirPods and Apple Watch, was a great success in the previous quarter, stimulating the demand for iPhones in the Christmas season.
According to the consultant, in 2019 global smartphone sales dropped by 0.4% in 2019 compared to 2018. However, the decline was even more pronounced when analyzed only last year, reaching 1%. China remains the country where more smartphones are sold, around 390 million.