It would not be an exaggeration to say that, within the whirlwind of emotions that were the 90s, 1994 it probably represented the pinnacle of emotions, twists, joys and sorrows of the decade that brought us PlayStation and Tchan !.
Who was definitely not under the limelight in this period, however, was our dear Apple: after almost a decade of misdeeds and poorly designed products in the absence of Steve Jobs, the company found itself in a downward spiral towards imminent bankruptcy.
Which means, of course, that things were significantly more crazy over there in that period.
The works of art you are about to taste just prove that point.
Rather, a little context: with Mac sales falling through the charts in the period and the world watching Windows become the king of computers (position, incidentally, which it maintains today), then Apple CEO Michael Spindler, made a drastic decision: for the first and only time in the company's history, it would license the company's operating system (then System 7) so that other manufacturers could produce outsourced “Macintoshes”, cheaper and with appeal to the general public.
The idea, of course, was to go head to head with Microsoft and with its biggest partner of the time, Intel.
Apparently, inside Cupertino, everyone thought that the initiative would be the revival of Apple and the death of the competition, which led a group of fearless employees (perhaps a little too fearless, even) to produce video clips with parody of popular songs of the time, making fun of Microsoft and Intel and pulling sardines for the Macintosh.
Yes, you read the last sentence correctly.
Take a look at this production here, led by employee Dave Garr and parodying the classic I Think We’re Alone Now under the name I Think We’re a Clone Now.
Enjoy subtle Dell reviews and benchmarks of Intel processors, as well as background dancers and Garr’s unique vocals.
This other video is a commercial from the collection of other parodies made by the team and, probably, the most 90s thing ever done in the history of humanity (until this dream comes true, obviously).
Of course, at the end of the day, Apple's deal with the manufacturers proved to be a tremendous failure, and Jobs's second coming, who saved Apple from the edge of the cliff, canceled everything in a matter of minutes.
Still, the memories and the certainty remain: if Cupertino's employees didn't know how to make computers in the 90s, they certainly knew how to do other things.
via The Next Web