In some years of its recent history, Apple held two keynotes very close to each other in September and October.
So it was in 2012 (when, in September, Ma introduced the iPhone 5 and, a month later, unveiled new iPads, iMacs and the 13-inch MacBook Pro Retina) and last year (with the iPhone and AirPods as stars of the September event and the new generation of MacBook Pro being presented in October).
So far, it was believed that this would be the case, too, in 2017.
Reasons are not lacking: after updating the iPhone and Macs last month, Ma could make, in October, a musical event to present the rumored new iPod touch and give more details about the launch of the HomePod and iMac Pro, for example throwing other smaller launches on the cake to make number.
Now, well, you can close the bookmakers: communicating (again) with a reader MacRumors, Apple?s senior vice president of software engineering, Craig Federighi, confirmed that Ma do not perform any keynote in October or 2017 as a whole. «I think we are all tired of keynotes this season,» said the executive.
So, in this way, we can be sure that great news from the Cupertino ship will be revealed only next year, perhaps in a March event, as we had in 2015 and 2016.
Any other minor updates and new information about HomePod , the iMac Pro and other products to come, like the AirPower charger, should be advertised more discreetly, through announcements on the company’s website or something like that.