Despite the anticipation and all the rumors, the initial sales of Google’s first mobile phone, the Nexus One, came to confirm what was already anticipated in January, well below the launch results obtained by the iPhone, Apple, or the Motorola Droid , for example, reveals a Flurry study released yesterday.
According to the analysis, Google sold about 135,000 smartphones during the first 74 days that these were available on the market, just over 10 percent of the million iPhones sold by Apple in the same period of time or the 1.05 million of the Droid – with Google’s Android operating system.
Despite this, in a note sent by email, Google said it was satisfied with the sales volume of the Nexus One and the way it has been received by consumers, reports Reuters.
The figures presented by Flurry, which is dedicated to the study of the mobile market, were collected from a software analytics that has been downloaded to almost all phones under review, and shows a promising start to Google’s plans to play an important role in the business of selling smartphones.
The 74-day period following the launch of a mobile phone has been used as a reference by the company since 2007. At the time, this was the period of time that Apple needed to sell one million units, when it started to market the iPhone. The countdown ends on March 19, when the company will update the data.
The Nexus One, presented in January and developed in partnership with HTC, marks the first step of the online research giant in the direct sale to the consumer of a device with its brand. Until then the company was present in the middle with the Android open source operating system, used in many of the devices currently on the market.
Shortly after the launch of the Nexus, the company expressed its intention to develop new models, something that it had already noticed during the phone presentation event, although the numbers now known seem to contradict high sales expectations and reinforce the idea that company will have other cards up its sleeve.
Aaron Kessler, an analyst at Kaufman Brothers heard by the news agency, says he assumed that the company would sell more than 135,000 units and that “clearly, Google is not spending a lot of money on marketing”, which, he explains, reveals low expectations of the company regarding this model.
The specialist also stressed that the company’s growth strategy in the mobile segment largely depends on increasing the general base of devices that use its operating system, whose adoption grew to 7.1 percent in January this year, compared to 2, 8 percent in October 2009, according to comScore.
According to information provided by Google, its partners are currently manufacturing around 60 thousand Android-based phones per day, when three months ago the daily average was 30 thousand.