Gradually, Apple's strategy for its upcoming service streaming series / movies is getting clearer. We already know (or assume) that part of these plans include renewing the app TV, which, in addition to the original content of Ma, offer the user the possibility to subscribe to third-party services such as Hulu (in the United States) or HBO GO (in Brazil) and to gather all the content to which he has access in one place; today the The Information arrived with more information regarding this.
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According to the report, the debut of the new TV app, already with the possibility of subscribing to third-party services, will debut in april next. Sources close to the matter stated that Ma has already contacted the entertainment companies that will offer their services through the app, asking them to be ready for the platform to start in mid-April. Speaking.
Such as Bloomberg I had already noticed last May, this process will only allow the subscription of the services by the TV app, but the process of watching the content of third-party platforms itself will still bring users to the respective apps to Apple, however, being able to change that in the future case reach agreements with partners that allow it to broadcast the series and films of the companies in their own streaming.
The planning for April makes sense: recent rumors suggest that Apple will hold a special event focused on media in March, finally announcing among other things the debut of its service streaming which, it seems, also live within the TV app. If Ma manages to mark the debut of everything (streaming and subscription to external services) for April, will have potential success in the hands.
Imagine Documentaries
While the machinery for Apple Video's debut is taking shape, Ma is closing more contracts to expand the service catalog as quickly as possible. Recently, Variety informed that the company reached an agreement with the producer Imagine Documentariesfrom the filmmaker Ron Howard (A Brilliant Mind) and the producer Brian Grazer, for the exhibition of documentary series and programs.
Imagine was responsible for some of the most celebrated non-fictional productions of recent years, such as the documentary concert The Beatles: Eight Days A Week – The Touring Years, directed by Howard himself, and Jay-Z: Made in America. The deal suggests that, in addition to traditional series and films and children's content, Apple is also targeting a strong catalog of reality-based programs to bring prestige to its side of the fence in the world. streaming.
The agreement between Ma and Imagine does not necessarily oblige Apple to acquire the content produced by the company, but gives the Cupertino giant a priority purchase option for the films and series launched by Howard and Grazer. In other words, now the chances of seeing an even greater catalog of non-fictional productions in the coming service of the company are even stronger.
"Hala"
In addition, Apple is active and with its wallet open at Sundance Festival, the largest independent film festival in the world taking place right now in Park City, Utah (USA): Ma's first purchase in 2019, as reported by Variety, was that of the film Hala.
The production, directed by Minhal Balg and produced by actress Jada Pinkett Smith, tells the maturing story of a 17-year-old Muslim woman in the U.S. while she has to deal with her passions for skateboarding and poetry, and with feelings for a boy while her father wants her to enter a marriage arranged in the Arab molds.
It is unknown the amount paid by Apple for the rights to the film, but Ma now has the rights to distribute the production globally, that is, wherever you are, it is quite possible that you can watch the film when it opens on the platform. streaming from the company.
Gisele Bndchen
Finally, an illustrious Brazilian figure was present in the last episode of the series “Carpool Karaoke”, produced by Apple, released last Friday (1/25): Gisele Bndchen.
In episode with the R&B group Boys II Men, the supermodel expresses her affection for the band (she claims to have learned English with their cassette, including), risks some straws and even makes the members of the group sing in Portuguese at times.
The episode is already available on the TV app, in which case you don't need an Apple Music subscription.
via Cult of Mac, Apple World Today, 9to5Mac
