Gradually, Apple’s strategy regarding its upcoming service streaming series / movies is getting clearer. We already know (or assume) that part of these plans include renewing the app TV, which, in addition to the original Apple content, will offer the user the possibility to subscribe to third-party services – such as Hulu (in the United States) or HBO GO (in Brazil) – and to gather all the content to which they have access in one place; today the The Information arrived with more information regarding this.

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According to the report, the debut of the “new” TV app, with the possibility of subscribing to third-party services, will debut in next april. Sources close to the subject said that Apple has already contacted the entertainment companies that will offer their services through the app, asking them to “be ready” for the platform to start in mid-April – it is not yet known which companies entertainment we’re talking about.
Such as Bloomberg I already noticed last May, this process will only allow the subscription of services by the TV app, but the process of watching content from third-party platforms itself will still lead users to their respective apps – Apple, however, may change that in the future. if it reaches agreements with partners that allow it to transmit the series and films of the companies on its own streaming.
Planning for April makes sense: recent rumors suggest that Apple will hold a special media-focused event next March, finally announcing – among other things – the debut of its service. streaming which, it seems, will also live within the TV app. If the Apple manages to mark the debut of everything (streaming and subscription of external services) for April, will have a potential success in the hands.
Imagine Documentaries
While the machinations for the “Apple Video” debut are taking place, Apple is closing more contracts to expand the service catalog as soon as possible. Recently, Variety informed that the company reached an agreement with the producer Imagine Documentariesfrom the filmmaker Ron Howard (“Uma Mente Brilhante”) and the producer Brian Grazer, for the exhibition of series and documentary programs.

Imagine was responsible for some of the most celebrated non-fictional productions in recent years, such as the documentary concert “The Beatles: Eight Days A Week – The Touring Years”, directed by Howard himself, and “Jay-Z: Made in America”. The agreement suggests that, in addition to the “traditional” series and films and children’s content, Apple is also aiming for a strong catalog of reality-based programs to bring prestige to its side of the world’s fence. streaming.
The deal between Apple and Imagine does not necessarily require Apple to acquire the content produced by the company, but it does give the Cupertino giant a priority purchase option for the films and series launched by Howard and Grazer. In other words, now the chances of seeing an even larger catalog of non-fictional productions in the company’s upcoming service are even stronger.
“Hala”
In addition, Apple is active and with its wallet open at Sundance Festival, the largest independent film festival in the world that is happening right now in Park City, Utah (USA): the first purchase of Apple there in 2019, as reported by Variety, was that of the film “Hala”.

The production, directed by Minhal Balg and produced by actress Jada Pinkett Smith, tells the story of a 17-year-old Muslim girl’s maturing in the U.S. as she has to deal with her passions for skateboarding and poetry, and with feelings for a boy while her father wants her to enter a marriage arranged in the Arab molds.
The amount paid by Apple for the rights to the film is unknown, but Apple now has the rights to globally distribute the production – that is, wherever you are, you may well be able to watch the film when it opens on the platform. streaming from the company.
Gisele Bundchen
Finally, an illustrious Brazilian figure was present in the last episode of the series “Carpool Karaoke”, produced by Apple, released last Friday (1/25): Gisele Bundchen.
In an episode with the R&B group Boys II Men, the supermodel expresses her affection for the band (she claims to have learned English with a cassette tape, including), risks some straws and even makes the members of the group sing in Portuguese at times.
The episode is now available on the TV app – in which case, you don’t need an Apple Music subscription.
via Cult of Mac, Apple World Today, 9to5Mac