New SE won 20% of iPhone sales in US last fiscal quarter

New SE won 20% of iPhone sales in US last fiscal quarter

With the launch of new iPhone SE, the world started to wonder how Apple’s proposal would be in the market: the iPhones 11 and 11 Pro can already be considered a success, so the arrival of a new model – with old format, but almost identical specifications – much cheaper it could cannibalize sales of last year’s handsets… or, on the other hand, go unnoticed by consumers. Good: according to Consumer Intelligence Research Partners (CIRP), neither happened [PDF].

In the firm’s most recent survey of sales in the United States in the fiscal quarter ended now in June, the new SE snapped up 20% of total iPhones sales. The number is respectable, but it is still well below those of the iPhone 11 family – which together accounted for no less than 65% of sales (with an almost equal split between 11 and 11 Pro / 11 Pro Max).

The comparison with the same period last year is difficult, since we did not have a device equivalent to the new iPhone SE in the fiscal quarter ended last June. Anyway, it is interesting to note that, at that time, the iPhone XR brutally dominated the line’s sales, indicating a public disinterest in the most expensive models; in 2020, the situation is much more balanced, with more people taking $ 1,000 (or more) from their wallets and purses to purchase the iPhones 11 Pro [Max].

According to CIRP, the new iPhone SE fulfilled exactly the role thought by Apple in its first months of life: to encourage owners of old iPhones, still uncertain if they should change their devices, then with Apple without making a drastic investment. According to the firm’s data, 73% of owners of iPhones aged three or more are expected to upgrade to the new SE.

As a result, more consumers remain in the fenced-in garden of Cupertino, and the cheaper device does not cannibalize the sales of the more expensive ones – which bring much more profit to the company. Good for the Apple, isn’t it?


iPhone SE

iPhone SE

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Cash price: from R $ 3,329.10Installed price: up to 12x R $ 308.25Colors: black, white or (PRODUCT) REDCapabilities: 64GB, 128GB or 256GBLaunch: April 2020

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via Apple World Today