Just yesterday, we talked here about how the launch of iPhones 11 and 11 Pro helped Apple gain ground in some important markets around the world. Today the Consumer Intelligence Research Partners (CIRP) arrived with some more data pertinent to the new smartphones from Apple – and, without many surprises, the news is worth celebrating in Cupertino.
CIRP brought estimates for the US market in Apple’s fourth fiscal quarter of 2019, which ended on the 28th; the period featured sales of the new iPhones only in the last two weeks. Still, the latest Apple models managed to snap up 20% of sales among all iPhones, which indicates – once again – that consumers have embraced the latest releases.
Sharing the new models, the iPhone 11 obtained the largest share of sales, with 9%; the 11 Pro and 11 Pro Max were left with 6% and 4%, respectively. The best-selling model of the quarter, with clearance, was the iPhone XR: it represented 36% of all Apple smartphones sold in the USA in the period.
It is difficult to make direct comparisons with the performance of the iPhones of 2018, because Apple adopted a different launch strategy last year – at the time, the iPhone XR was launched a few weeks after the iPhones XS / XS Max, and did not capture sales the fourth fiscal quarter.
Still, some metrics can be analyzed. The CIRP notes, for example, that the average selling price of the iPhone has dropped: the firm estimates that the value is currently at $ 783, against $ 839 last December. The drop in value may be due to the lower price of the iPhone 11 (compared to its predecessor, the XR) and the fact that consumers are looking for cheaper options for Apple smartphones.
It will be interesting to see how these numbers will show up in the firm’s next survey, covering a whole period of availability of the new models. Betting?