Apart from perhaps its “cheese grater” style design (which is a kind of return to the days of the Power Mac G5 and early Macs Pro), there is little to criticize about the new Mac pro. Apple is meeting all the needs of the truly professional audience with an extremely sturdy and customizable machine.
But of course there's the question of price. We have already shown here that the new Mac Pro, if configured to the maximum and with six XDR Pro Displays, could cost about $ 92,000 in the United States or an unimaginable $ 690,000 here in Brazil. Of course, this is in the thickest scenario of all.
However, whether it's the most basic configuration (say, an incoming Mac Pro plus an XDR Pro Display with its Pro Stand = $ 12,000, or probably around $ 90,000 around here) or maybe at an intermediate $ 30,000 / $ 225,000, The fact is that, as we said in the previous article and we also discussed a lot in our podcast last night (coming out later today), this machine is for "none of us". for professionals and especially businesses that really need all that firepower, and already spend thousands (or millions) of dollars on equipment.
It's a big mistake to think that this product for “consumers”:
Old is impossible that Apple's financial analysts do not realize how absurd it is. And for consumers, we have to do something.
– Cristhian Vieira (@cristthian) June 4, 2019
Or much less that Apple wants to “add value to your brand”:
It seems that Apple launches these products just to add value to the brand, is like the Apple Watch Series 1 gold that cost mid 120k, if I'm not mistaken…
– Wesley Augusto (@wesleyausgusto) June 5, 2019
There are also those who already understand the proposal and the target audience here:
For companies like Pixar, Industrial Light and Magic, etc., a super machine. I guarantee you will sell pacas. For those who make video for YouTube, continue with your notebook. You're not the target audience for Mac Pro.
– Paulo Abreu (@abreups) June 4, 2019
I tell you more: the new Mac Pro at “cheap” compared to competing tough workstations. Look:
People complaining about Mac Pro pricing are comparing apples to oranges (hah). Its a workstation, not a desktop – Dell workstations can break $ 100K
Apple just happens to be the only company that does a fancy press show for their workstations. https://t.co/YzyFjk5giO pic.twitter/1l5yMZqOxE
– Kane (@kane) June 4, 2019
People complaining about the price of Mac Pro are comparing but with oranges (hah). One workstation and one Dell desktop workstation can exceed $ 100,000.
Apple is simply the only company that makes a fancy presentation of its workstations to the press.
And that is no exaggeration. Here's a custom version of the Dell Precision 7920 Desktop Workstation with similar specifications as a high-end Mac Pro:
Yes, that's it: almost $ 74,000. And you can go much further.
Similar situation with HP Z8 line:
$ 50,000 for a sturdier Mac Pro-like setup.
While this is a wonderful consumer dream, this new Mac Pro is not intended for more than 99 percent of the Apple consumer audience, which demonstrates the deep attention the company is returning to the truly professional segment. Not even the thousands of developers in the WWDC19 auditorium are, for the most part, the audience for this product, which shows that perhaps the way this new Mac Pro was introduced was the company's biggest footstep.
Being able to play for a few minutes at one of these in an Apple Store will be too big for me in the future. 😊