iPhone 11

New iPhones expand Apple’s share in key markets, but not in the U.S. or China

We already know that the launch of iPhones 11 and 11 Pro it was a breath of fresh air for Apple: the devices were well received by critics and the public, and the initial sales reflected this positive feeling – putting Apple in a wave of optimism after the crisis of previous models. For now the Kantar brought numbers to illustrate this conception.

The research firm analyzed data for the third quarter of 2019, which represents just one week of sales of the new iPhones – even so, the important thing is to analyze the trends presented by the numbers. According to Kantar, Apple gained ground in several important markets in the period: its market share grew 10.3% in the Japan (to 39.9%) and 4.1% in the Australia (to 39.6%).

Apple also saw jumps – smaller – in Europe’s top five markets: Germany, Spain, France, Italy and United Kingdom. Considering the average of the five countries, Apple saw a growth of 2%, reaching 18.9% of market share.

Despite this, Apple lost ground in the most important markets in the world: United States and China. In its homeland, the Apple fell 2%, while in the Land of the Wall the share had a drop of 1.3%. On the other side of the world, it is easy to explain the decline: Chinese consumers are increasingly adopting a position of preference for local manufacturers, especially after the beginning of the country’s trade war with the USA. Apple will certainly have to be creative if it wants to keep its share in the world’s most populous country.

Despite this, Kantar rated the launch of the new iPhones as extremely successful:

The third quarter of 2019 saw Apple launch the iPhone 11 family, and with just one week of availability, the new models accounted for 7.4% of total iPhone sales in the period. In the same period last year, the launch of iPhones XR / XS represented 6.6% of total smartphone sales.

The new models are all selling well, with the more moderately priced iPhone 11 leading the way in absolute terms – but the Pro models are not far behind. Combined sales of the new products are up compared to the launch of the iPhone XS last year.

We will see, then, how this situation will look in the coming months.


iPhone 11

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iPhone 11

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Cash price: from R $ 4,499.10Installed price: up to 12x R $ 416,58Colors: white, black, green, yellow, purple and (PRODUCT) REDCapabilities: 64 GB, 128 GB or 256 GBLaunch: September 2019


iPhone 11 Pro and 11 Pro Max

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iPhone 11 Pro and 11 Pro Max

in Apple

Cash price: from R $ 6,299.10Installed price: up to 12x R $ 583.25Colors: space gray, silver, midnight green and goldCapabilities: 64 GB, 256 GB or 512 GBLaunch: September 2019

via 9to5Mac