New iPhone X ad focuses on Apple Pay and user face authentication [atualizado]

After highlighting the iPhone X Face Recognition Unlock (Face ID), Apple is now back with another commercial for its smartphone flagship.

This time, although the focus is on facial recognition of the device, the theme changed from unlocking to payment.

Pay with a look. Apple Pay on iPhone X.

Entitled "Fly Market" (something like "Flea Market"), the commercial uses and abuses of special effects (or not) and very well produced. Furthermore, we even have reference or fan service, how to prefer the film “Back to the Future”!

And since we're talking about Apple Pay, it’s worth remembering that, according to our sources, Apple’s payment service should open in Brazil in the first week of April.

Update 03/26/2018 s 10:24

Apple aired a (shorter) variation of the above commercial, focused on message payment (Apple Pay Cash, available in the US only).

iPhone X – Pay with a message

Send and receive money from friends directly in Messaging. Apple Pay on iPhone X.

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