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New iPhone commercial shows a little behind the scenes at NHL

The campaign Clicked / Shot with iPhone (Shot on iPhone) does not stop bearing fruit.

At the end of February, we published on Instagram (if you still don’t follow us there, I strongly suggest) a new stage of this campaign, in partnership with the NHL (National Hockey League, or National Hockey League – United States and Canada), in which Apple started to use spontaneous photos, taken by the athletes themselves, to print billboards.

View this photo on Instagram.

The campaign #ShotoniPhone (here in Brazil, #ClicadacomiPhone), which has been going on for a long time, started a new phase – at least in the United States. There, @apple has partnered with @nhl and is using spontaneous photos, taken by the athletes themselves, to print billboards. The following teams are part of the agreement / campaign: @tblightning, @capitals, @stlouisblues, @edmontonoilers, @nhlcanes, @arizonacoyotes, @senators and @philadelphiaflyers. The images have already started to be shown this week in several American arenas. In addition to the billboards, the photos will also be promoted on social networks (including Instagram Stories), in order to show a little more behind the scenes of the National Hockey League. [via @clioawards, @9to5mac]

A post shared by MacMagazine.com.br (@macmagazine) on Feb 27, 2019 at 1:00 am PST

Now, just over a month later, we have the first commercial. The video above was created by Auston Matthews, of Toronto Maple Leafs. He filmed his teammate, Mitch Marner, and showed us a little of the life of one of the biggest stars in the NHL.

The video in question was created with an iPhone XS.


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