new challenge is successful on the Internet

Cara mengunduh live dari Instagram

The #FlipTheSwitch Challenge is the new challenge that is succeeding on the Internet. Originating in TikTok, the joke spread to other social networks, such as Instagram, Facebook and Twitter, this week. To the sound of Drake’s Nonstop song, couples «switch places» and change their clothes and accessories when the lyrics say «I just flipped the switch» (an expression that means a drastic change, since «flip» «can also be understood as» invert «and» switch «as» transition «).

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The origin of the challenge is in TikTok, a social network of short videos. On this platform alone, the hashtag #FlipTheSwitch already has over 500 million views. Most of the challenges show cis couples who «switch genders», but there are also videos of parents with children, and friends of different ages, which makes the game even more fun.

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In addition to TikTok, the hashtag #FlipTheSwitch can be seen on other social networks. On Instagram, there are already more than 27 thousand publications for the challenge. The game has also been gaining momentum on Twitter and Facebook in recent days.

Even celebrities, like Brazilian blogger Giovanna Ferrarezi and American influencer Aimee Song, joined the challenge. The presenters of the American TV show Live with Kelly and Ryan also posted videos on their profiles, as well as the presenter Ellen DeGeneres, who put members of her team to participate in the game.

The challenge has been so successful that it has generated an increase in searches for «Flip The Switch Challenge» on Google. According to Google Trends, a tool that monitors searches on the web, since last week, it is possible to see an increase in the interest of users in the game worldwide. Related terms include the name of singer Drake and the TikTok app.

1 of 1 Google Trends shows increased search for the new viral internet challenge – Photo: Reproduction / Google Trends

Google Trends shows increased search for the new viral internet challenge – Photo: Reproduction / Google Trends

How to participate in the #FlipTheSwitch challenge

To participate in the #FlipTheSwitch challenge, it is necessary to record a short video with Drake’s Nonstop song in the background. TikTok is, in fact, the most suitable app for producing video, as it allows you to choose the song, start recording, interrupt it to make the visual change, and continue from the same point. The challenge proposal is for couples to «switch places» when the switch turns off, which includes changing clothes, hairstyles and accessories with the partner, and videos are usually recorded in front of the bathroom mirror.

Whoever prefers, can use any video editing application. Then, it is possible to share the result on other social networks, such as Instagram and Facebook.

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