When the Apple Music was launched, Ma reported that it was working to make the streaming compatible with Only U.S, with an initial forecast for the end of 2015.
It took longer than expected, but that compatibility has arrived. And to celebrate, Apple in partnership with Sonos decided to launch a new campaign:
The above commercial was first aired yesterday, during the Grammy Awards. In it, we see personalities from the music scene extolling the importance of music ("I don't like silence at home, it seems that (the house) is dead", "a silent space doesn't seem like a very creative place", " your home almost like turning on the light ”, among other statements).
These statements, incidentally, are not random.
In the study above done with 30 families spread across different countries, Sonos brings interesting data about how music influences the home environment. Here are some examples: with music, families spend about 3 hours more together, children start helping with tasks (23%), the taste of food improves (58%), people express more love (14%), are more inspired (25%), mood improves (16%), there are more smiles (15%), etc.
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(via AppleInsider: 1, 2)