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New Apple Digital Masters Seal Brings High Quality Music to Apple Music

Maybe a lot of you don't remember but in 2012 Apple launched a program called “Mastered for iTunes”, which was nothing more than a series of tools and incentives for record labels, producers and labels to make specially mastered music available for the platform, with the best possible quality to be reproduced in Apple's ecosystem.

From then on, a lot has changed, of course: the way we listen to music has changed, iTunes has died and streaming the king of the charts. To keep up with the new times, Apple decided to kill “Mastered for iTunes” and replace it with a new label called “Apple Digital Masters“.

The initiative brings several of the elements that characterized “Mastered for iTunes” in its years of existence, and is primarily a way of encouraging music creators and producers to make their mastered content available on top quality on Apple platforms, which can be made with special guidelines and tools offered by the company. As a result, the sound experience of files on Apple Music or the iTunes Store is as close as possible to master tape, which is the original recording.

Good to note that this does not mean that Apple start dealing with files lossless Ma continues to adopt the format AAC, compressed, for the music content on its platforms, but the tools provided by the company bring the content closer to the quality of a FLAC format, for example.

According to Apple, most of the artists and producers on its platform are already part of the program. The company claims that 75% of the songs in the Top 100 US charts already have the “Apple Digital Masters” seal, and the number drops slightly to 71% from global charts.

Apple Digital Masters Seal

Unfortunately, so far, it is impossible for us consumers to know if a particular song on Apple Music is within Apple Digital Masters standards. On the other hand, if you still have the habit of buying music through the iTunes Store, you can: just right-click on any track in your library and go to “Get Info”; the Apple Digital Masters seal, if applicable, will be right.

via The Verge