In times of crisis, one of the differentiation strategies most used by companies is innovation. Apple is no exception to the rule and seems to have new surprises, something that its followers have become accustomed to.
According to information from the Chinese market, collected by several international sources that rely on statements from Apple’s partners in the process, the North American manufacturer will be working with the companies Wintek and Quanta to develop a netbook touchscreen with ten inches. Apparently, and if everything goes as planned, the equipment will be launched in the second half of this year.
However, regardless of innovation, the crisis also affects Apple. If the company has so far denied any dismissal action, the truth is that last week 50 employees of the company’s commercial team were dismissed.
The information was provided by sources inside the company who, without identifying themselves, explained that Apple notified employees through letters stating that the layoffs were related to «economic and business reasons». The company declined to comment.