Motorola has just signed an agreement with Microsoft to integrate the software giant’s search and map services into its Android-powered mobile phones, supported by Google, the major competitor of the company led by Steve Ballmer in this area.
At first reading, the agreement may seem strange, but after a more careful analysis you can see that the movement fits perfectly in the strategy of the two companies, with the “bonus” of being in an initial phase aimed at the Chinese market, where Google has some difficulties were noted.
In practice, with this partnership, Bing will have a widget preloaded on Motorola smartphones that will be launched in China in the first quarter, expanding the possibilities for searching and accessing maps. On the Android platform, connections to the same search services and Google maps will be maintained, and users will be able to define the service they want to use.
Microsoft’s bet on the Mobile market is clear and, despite having its own mobile platform with Windows Mobile, and the new Windows Mobile 7 that hits the market this year, Steve Ballmer’s company does not want to stop playing on the various boards , combining their interests in developing the area of maps and research, especially with location-based services.
In addition to the new Motorola smartphones that will hit the market this quarter, Microsoft services will also be available on terminals that are already in the Chinese market, and can be installed and accessed through the mobile Internet connection.
The latest results from the comScore mobile market survey show that in the United States, the Android operating system grew the most between October and January, driven by the launch of Motorola’s Droid and Google’s Nexus One.
Android more than doubled its market share in smartphones, from 2.8% to 7.1%, moving to fourth position, even though far behind RIM, which continues to see the BlackBerry’s share rising, capturing already 43% of the market. Apple remains in the second position but the growth in these three months was almost nil, for a 25% share.
Microsoft with Windows Mobile and Palm were the platforms that lost most with the rise of Android. Windows Mobile lost 4% market share to 15.7%, but remains in third position, while Palm drops to fifth place with a 2.1% drop to a 5.7% market share.