The effects of the crisis have been felt in several markets and furniture is no exception. According to IDC, in Portugal, this segment has been reflecting the bad economic period and, in the last quarter of last year, sales even suffered a drop of 5.7 percent compared to the same period in 2007, settling in 1.6 million units.
Traditional mobile phones remain the most important in the market, with 1.4 million units sold in the fourth quarter. The smartphone segment grew 38.1 percent in the quarter compared to the same period last year, having sold 269 thousand units, “which shows some indifference of this segment to the crisis in Portugal”, says IDC based on the report IDC European Quarterly Mobile Phone Tracker.
Taking into account the global volume in 2008, 5.9 million mobile phones – traditional and smartphones – were sold in Portugal throughout the year, representing a growth of 4.4 percent compared to 2007. IDC reports that the segment of smartphones was the one that saw the greatest growth, with 877 thousand units sold, that is, 38.3 percent above the volume of 2007. Regarding traditional mobile phones, sales reached 5 million units, which represented a growth of only 0.2 percent compared to 2007.
Although not very encouraging, the values obtained in the period in question managed to surpass those recorded in the rest of Europe, where the market suffered a decrease of 13 percent after three quarters of consecutive negative growths.
Regarding the best-selling brands, Nokia maintained the leadership, followed by Samsung, Sony Ericsson, LG, Motorola and Apple, as shown in the table published by IDC: