Aggressive, non-exit advertising that fills the entire screen and affects the mobile experience is becoming more common. Five out of 10 digital threats to cell phones in Latin America are of this type. This is pointed out by the Kaspersky survey presented last Wednesday (28).
Android apps with adware have been downloaded over 150 million times
So-called adwares install themselves along with other apps, silently, but are capable of disrupting people's lives. In addition to inconveniently bouncing the screen of the device, this type of malware can monitor the phone owner's habits to steal data to sell for.
Fabio Assolini shows Kaspersky survey on threats in Latin America Photo: Nicolly Vimercate / TechTudo
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In Latin America, Kaspersky detected 6.2 smartphone malware attack attacks per minute last year, half of which were adware. The reason? "The freeware industry," as Fabio Assolini, senior security analyst at Kaspersky explains. "Everyone wants a free app, but someone has to pay the bill." For the expert, the rise in the number of adware infections on mobile phones stems from the way developers choose to monetize their apps.
Five out of 10 threats to cell phones in Latin America are adwares Photo: Disclosure / Kaspersky
"The developer thinks: 'I have to offer the app for free if nobody installs it.' The user says: 'I want it if it's free'. But whoever created the app wants to get back the time they spent. aggressively chosen for the user.They adopt SDKs, which are third party tools to develop the apps, already infected with the adware.When viewing the ads, the owner of the SDK gets a share, the owner of the app gets another, and who gets with the user account, which pays by sacrificing your mobile experience or handing over your data. "
Yes, adware is not only inconvenient, it also collects data to sell to third parties. They are information about browsing habits, search history, e-mails registered in the calendar, geo-location, in short, everything that can be sold in the illegal market.
Brazil ranks 6th in the global ranking of countries with the most threats to mobile phones Photo: Divulgao / Kaspersky
Brazil is the first in Latin America and 6th in the global ranking of malware infections (PC and mobile). In addition to adware, top 10 threats also include malicious URLs that arrive via WhatsApp or SMS and lead to fake or infected websites, and Trojan-type apps that hide hidden on the device and are used to steal bank credentials.
Among the reasons for the high numbers of infections are the lack of digital education plus creativity and the "Brazilian way" of criminals. Result: many victims.
"The criminal picks something that everyone wants or a subject that he knows of great interest to make the attack, they know how to choose the subject well," warns Assolini. In addition, the expert adds: "Mobile threats are sent by WhatsApp from someone you know or an SMS you swear was the bank you sent, for example."
There is nothing free in the digital world
Changing this can be a lot of work, and the prevention is the suspicion that if something on the free Internet is likely to harm the user. There is nothing free in the digital world, adds the analyst.
* The journalist traveled to Argentina at Kaspersky's invitation
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