Microsoft executive says iPad Pro is Apple's answer to Surface and doesn't take Apple for inspiration

Microsoft executive says iPad Pro is Apple's answer to Surface and doesn't take Apple for inspiration

I find it difficult for anyone, in the present state of affairs, to dispute the excellent work that Microsoft have done with your line of hybrid computers (or not) Surface. Essentially a software company, the Redmond giant has managed to get around in terms of public image, as in terms of money they have never been down after years swimming in the waters of lending (Apple, take notes) with products. which have much more to do with aluminum and glass than code lines. And, according to one of the company's executives, a certain Ma may be following in his wake very closely.

In interview with Business insider, Surface's division head at Microsoft, Ryan Gavin, said the iPad Pro It is a "clear example" of the contrary movement we are used to: instead of Microsoft following Apple, in this case, it was Cupertino's company that followed Redmond's in a trend.

On second thought, if we were looking at Apple, we wouldn't have made products like Surface Pro or Surface Book. We have been studying and perfecting our two-in-one category products for years now, but when Surface first came out, everyone was skeptical, including them (Apple). Then they followed us, and the iPad Pro is a clear example of this.

Gavin further stresses that the Surface division does not take Apple for inspiration or reference when designing its products for absolutely nothing, considering Ma's insistence on staying away from so-called two-in-one devices.

In fact the iPad Pro especially its new generation, with the upcoming iOS 11 the replacement for a more promising “full” computer ever built by Ma, but still, I don't see it posing as a competitor at the same time as Surface Pro, for example. example; they are different proposals, reasonably different audiences and different prices. Although Apple wants to convince us that its solution does everything a desktop operating system does, I think we are still a few years away from seeing this statement becoming 100% true for all types of users. We'll see.

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Still on the subject of Microsoft: If the company claims not to even look at Apple when designing its computers, I imagine the same high does not apply to its peripheral division. I say this because the company today launched a new keyboard, called Modern Keyboard It is quite true that it is impossible to innovate much in the design of a keyboard (or not again), but this new creation of Big m Almost a blend of the new Magic Keyboard with numeric keypad with the old Apple numeric keypad:

From the semi-cylindrical upper base aluminum surface, it's easy for an unsuspecting to confuse the new Microsoft keyboard with an Apple design where Cupertino has ownership over these design elements, but undeniably a very characteristic language of them.

One feature, however, stands out in this new Modern Keyboard: a fingerprint reader integrated with a new key positioned between the Alt and Ctrl buttons. The sensor works for identification on Windows Hello and also for authentication on technology compatible websites. It is not yet possible to know, however, whether the peripheral carries the same layers of security as, for example, the integrated Touch ID Touch Bar of the new MacBooks Pro which even features a specific chip integrated into the logic board, which ensures the privacy of biometric information. from the user.

Modern Keyboard works via Bluetooth 4.0 or via a cable, which also serves to recharge it and automatically perform the computer connection at the time of connection. It is compatible with Windows 8 and 10, Android and macOS, although the biometric reader only works with Windows. The peripheral costs $ 130 (~ $ 430) and will be available for purchase "soon" as well as a new Modern Mouse, also in aluminum, which costs $ 50 (~ $ 160) but is not compatible with macOS.

via Cult of Mac, Engadget