Apple obviously paid full attention to AirPods in the keynote from earlier, but she even commented that she is also launching three new models of headphones Beats confirming a rumor from days ago.
The first two are new generations of existing headphones; the latter is really new.
Solo3 Wireless
https://www.youtube/watch?v=2hiNNGG24UA
Now it reaches 40 hours of autonomy (and with only 5 minutes of recharge, 3 hours of playback!), Thanks to the W1 chip the same present in AirPods. Now available on American Apple for $ 300, in six different colors.
Powerbeats3 Wireless
https://www.youtube/watch?v=1kp0ERNMHXI
Same with the W1 chip, it reaches 12 hours of autonomy and 5 minutes of recharge of 1 hour of reproduction. They already appear in the American Apple for $ 200, but will only be available in five colors in the autumn of the northern hemisphere.
BeatsX
https://www.youtube/watch?v=5-lP_4RyP_k
New Beats line with 8 hours of autonomy and recharge Fast Fuel (5 minutes of recharge equals 2 hours of reproduction), with flexible cable, earbuds magnetic and more. They are also on sale at Apple American for $ 150, in just two colors.
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As all of them are wireless, they will probably be approved by the National Telecommunications Agency (Anatel) before being launched in Brazil.
Update · 09/08/2016 s 09:45
Quietly, Apple also released yesterday Beats EP On-Ear Headphones these with wire (and 3.5mm plug), more cheap, robust and light. They are available for $ 130 at Apple American, in four different colors.

As they have wires, they are also on Apple's national website for R $ 600 (or R $ 539.10 view) with a shipping deadline of two to three weeks.