<img class = "lazy lazy-hidden alignright size-medium wp-image-76260" style = "border: 1px solid gray;” title=”Ken Segall” data-lazy-type=”image” src=”https://.uol.br/wp-content/uploads/2009/11/04-ken_segall-256×345.png” alt=”Ken Segall” width=”256″ height=”345″ />Steve Jobs is one of the main men behind all of Apple's innovation, but, insisting on the idea that I have expounded on over and over in the past, he is not the only one who makes history in the company who closely followed the way in which it brought news to the market during your leave period will probably agree with me.
Being surrounded by good professionals, whether they are friends or coworkers, can be valuable and generate ideas that mark people's lives (even I can say that I live with those I work with today), and this fact has been repeated several times in Apple's history, even in the most important moments of its history.
One of the people who reflects this is Ken Segall, who was also the creative director of the agency with the Apple account at the time Jobs returned to running the company. He and his team (led by Lee Clow) devised and wrote the “Think Different” campaign, which caught Jobs’s eye for the moment that his company was going through, but became internationally known after his five years of existence and the various awards, including the first Emmy for a commercial.
Segall and Apple's advertising agency were also the first to check out the iMac as a prototype without that name, before it launched in 1998. "It was very radical," said the advertiser, who suggested the name Jobs later chose. , linking the simplicity and unique character of the first Macintosh with all the innovations and great things that would come with the advent of the internet.
The name “iMac” did not attract the CEO's attention at first, but it gradually appears to have become ideal for the machine, and so it would with other Apple products for home consumers. I can't imagine how she would name her products without the "i", and Segall says that abandoning that nomenclature has been the subject of discussions in the past, with no definitive conclusion. “There is a desire to keep it consistent. () Not as clear as it should be, but it works ”, he said.
These highlights were taken from an interview given by the advertiser to Leander Kahney, from Cult of Mac, and his full article on the subject is a very interesting read. Kahney, for those who don't know, also wrote books and participated in films about the Mac and the history of Apple (check out our interview with him, in January this year); its most recent print publication was Steve Jobs' head, much commented here.