If Apple had revealed to the public that it is building a tablet (as it may not be), I have no doubt that it would pay enormous attention to the following production, made by British designers from Berg in partnership with the R&D class (Pesquisa & Development) from Bonnier. Known as Mag +, it appears to illustrate the entire path of the future of digital reading in just over eight minutes:
(vimeo) http://vimeo/8217311 (/ vimeo)
Mag +'s proposal is to be a digital magazine that anyone can use to check digital magazines, but without removing much of the naturalness of interacting with paper editions. Because of this, she maintains a super discreet and simple style: she has no buttons, the controls are easy to use and most of the interaction with the user is based on gestures, something that Steve Jobs would certainly appreciate a lot.
As noted by the Cult of Macthis proposal would be very pleasing to any newspaper or magazine, as there is no need to adapt the printed content to the digital medium, which is in one, can perfectly fit the other. So far, I believe there is no better idea to make printed content in general digital and I hope that products based on it will not take long to be invented.
