Past 2017, it is now possible to analyze both quarterly (Q42017) and year-round computer sales.
As with every new quarter, even without companies disclosing official numbers, the data analysis firm International Data Corporation (IDC) did some research and published the results that this time were in favor of Apple.
According to the firm, Apple has won 8.2% market share in the fourth quarter of 2017 (5.7 million units sold), a good increase from the 7.7% achieved in the same quarter of 2016. As a result, Apple's sales grew 7.3%, behind only HP, which grew 8.3%, the industry average growth average was 0.7%, as many brands lost market and had weaker sales this year.
PC sales figures, as IDC said, are more focused on business demands than actually on consumer purchases. And the growth of this market happened in Europe, the Middle East and Asia. In the United States, the firm said the PC market remained stable, even with strong competition from mobile devices.
Sales at the holidays provided enough momentum for the PC market to stabilize a little more. However, the growing popularity of mobile devices has led the overall US PC market to underperform.
Focusing on year-round numbers, Apple also achieved good growth of market sharefrom 7.1% in 2016 to 7.6% in 2017. As a result, Ma's sales grew by 5.9% over 2016, while the industry shrank by 0.2%. With these numbers, Apple secured fourth place among computer makers, with 19.6 million units sold, behind HP (58.8 million), Lenovo (54.8 million) and Dell (41.8 million). ).