After 2017, it is now possible to analyze computer sales for both the last quarter (Q42017) and the whole year.
As with every new quarter, even without companies releasing official figures, the data analysis firm International Data Corporation (IDC) did a search and published the results, which this time were in favor of Apple.
According to the firm, Apple won 8.2% market share in the fourth quarter of 2017 (5.7 million units sold), a good increase compared to the 7.7% achieved in the same quarter of 2016. As a result, Apple’s sales grew 7.3%, behind only the HP, which grew 8.3% – the average increase for the industry as a whole was 0.7%, as many brands lost market share and had weaker sales this year.
PC sales figures, as IDC said, are more centered on business demands than in fact on purchases from domestic consumers. And the growth of this market took place in Europe, the Middle East and Asia. In the United States, the firm said the PC market has remained stable, despite strong competition from mobile devices.
Vacation sales provided enough momentum for the PC market to stabilize a little more. However, the growing popularity of mobile devices has led the general US PC market to underperform.
Focusing on the figures for the whole year, Apple also achieved a good growth of market share, from 7.1% in 2016 to 7.6% in 2017. As a result, Apple sales grew 5.9% compared to 2016, while the industry shrank 0.2%. With these numbers, Apple secured the fourth place among computer makers, with 19.6 million units sold, behind HP (58.8 million), Lenovo (54.8 million) and Dell (41.8 million) ).