The last time we talked here about global sales of computers (and therefore Macs), the scenario was positive: the market had seen a very pleasant jump in numbers, and Apple had grown at a faster pace than the competition, gaining ground. Now, things have changed a bit: the segment has retracted and Apple also sold less, but continues to expand its share.
Data from two of the largest research firms in the world, Gartner and the IDC, show how the PC market is doing. According to the first, the combined manufacturers had a 4.6% decrease in sales in the first quarter of 2019 compared to the same period last year. Apple, which ranked fourth among companies, sold just under 4 million Macs in that range – a 2.5% drop compared to first quarter 2018 sales.
Even so, the Apple increased its market share for falling at a slower pace than the industry: from 6.6% of the market, the company now has 6.8%. The leaders (Lenovo first, followed by HP and Dell), however, are taking off, as the three managed to see an increase in sales in the first quarter over the same period last year.
ASUS and Acer, which are below Apple, also fell, and the strongest downturn was in the “Others” segment, which encompasses all the remaining brands: a 20.9% drop, attributed by Gartner mainly to the shortage of low-cost processors from Intel – which forced manufacturers to turn to AMD solutions, produced on a smaller scale.
IDC, which uses a different estimation method, reported figures that are broadly similar to those of Gartner; the only significant difference is in relation to the first two places (here, HP switched places with Lenovo and won the market leadership). Regarding Apple, the firm commented that its latest models were not received with much animation and analyzes pointing to possible hardware flaws could affect sales more in the coming months.
The firm also commented on the performance of the computer market in Latin America, stating that, even with unfavorable economic conditions in countries like Brazil, Argentina and Mexico in the first quarter, PC sales were better than expected – the numbers fell less than 10%, contrary to forecasts of a 13% retraction.
Both IDC and Gartner surveys, remember, do not take into account iPads or Chromebooks; devices Surface, on the other hand, enter the cake – which makes sense, since they are intended as substitutes for “complete” computers, unlike Apple tablets.