If the numbers released last week by two different analysis firms are not enough to convince Apple that it's past time to get your hands dirty and give a little much-needed attention to your computer line, I don't know what's going on anymore. Gartner and IDC have issued their periodic reports on the personal computer market, and Ma, as a clear consequence of their disregard for Macs, is losing even more ground.
According to both companies, Apple shipped 5 million Macs globally in the third quarter of 2016, down 13.4% from 5.4 (according to Gartner) or 5.8 million units ( according to IDC) sent over the same period last year.
As a result, data from Gartner show that the Cupertino giant maintains a dishonorable fifth place in the market share segment, however, fell from 7.8% to 7.2%, behind Lenovo (20.9% and 14.4 million computers shipped), HP (20.4%), Dell (14, 7%) and ASUS (7.8%).
Focusing only on the US market, Apple remains in fourth place, but was the only one of the top five companies to fall year-over-year: if in 2015 it had 14.3% of the segment, it is now 12.9%, with approximately 2 million Macs shipped to the US last quarter. Thus, Ma is behind HP (29.7% of the market and 4.7 million PCs shipped), Dell (24%) and Lenovo (14.1%), but ahead of ASUS (5.1%). .
Considering the segment as a whole, computer sales were down 5.7% year-over-year in the last quarter, marking the eighth consecutive decline in a branch that is increasingly showing signs of stagnation, mainly due to Apple but in the s from Apple. Please note that this data only refers to computers themselves, regardless of tablet shipments.