If the figures released last week by two different analysis firms are not enough to convince the Apple that it’s past time to get your hands dirty and give a little bit of much-needed attention to your line of computers, I don’t know what’s going on anymore. Gartner and IDC released their periodic reports on the personal computer market and Apple, as a clear consequence of the disregard for Macs, is losing even more ground.
According to both companies, Apple shipped 5 million Macs globally in the third quarter of 2016, a decrease of about 13.4% compared to 5.4 (according to Gartner) or 5.8 million units ( according to IDC) sent in the same period last year.
With that, data from Gartner shows that the Cupertino giant maintains a dishonorable fifth place in the market share worldwide in the segment – the percentage, however, fell from 7.8% to 7.2%, behind Lenovo (20.9% and 14.4 million shipped computers), HP (20.4%), Dell (14 , 7%) and ASUS (7.8%).
Focusing only on the United States market, Apple remains fourth in terms of participation, but it was the only one of the top five companies to fall in the year-on-year comparison: if in 2015 it held 14.3% of the segment, now it is 12.9%, with approximately 2 million Macs shipped to the US in the last quarter. Thus, Apple is behind HP (29.7% of the market and 4.7 million shipped PCs), Dell (24%) and Lenovo (14.1%), but ahead of ASUS (5.1% ).
Considering the segment as a whole, computer sales fell 5.7% in the year-on-year comparison of the last quarter, marking the eighth consecutive fall in a sector that increasingly shows signs of stagnation – you see, the fault is mainly from Apple, but it’s not only from Apple. It is good to note that these data refer only to computers themselves, without taking into account the dispatches of tablets.