When Apple announced the Sidecar, in WWDC19's opening keynote, the audience's attention has turned to developers who are already responsible for similar solutions available on the App Store.
We recall other cases where Ma launched native tools, such as AirDrop or the Spotlight renewal, analogous to established third-party services, basically eliminating (or at least brutally decreasing) the market for these services. We even mentioned this issue in the article detailing how it works. from Sidecar.
Yesterday, those responsible for Luna Display, one of the apps directly affected by Sidecar's release, spoke up. Tool co-creators Matt Ronge and Giovanni Donelli have posted a post on their official blog with a very clear message: they are not going anywhere.
According to the developers, Sidecar can satisfy the basic needs of casual users. Advanced and professional, however, may encounter difficulties in simplicity and lack of Apple feature settings. These users, say Ronge and Donelli, will continue to receive resources specific to their Luna Display work patterns.
They cite the fact that an iPad equipped with Luna Display works, for example, as the main monitor of a Mac mini, or the ability to create desktops connected to an office for collaboration between users that Sidecar cannot do, and Luna Display keeps offering. Developers even promise a version of the tool for Windows without specifying a timeframe, however.
Apple's practice of launching a native feature that competes and threatens a whole segment of apps and services has a nickname: Sherlocking.
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Sherlock's screen shot showing a search for '' with no results.
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The origin of the word comes from the early 2000s: Ma had a search engine called Sherlock, while developer Karelia Software kept a similar product for Macs (very aptly) called Watson. One day Karelia launched a version of Watson to the web, something Sherlock didn't have; The following year, Apple introduced Sherlock on the Internet, which killed Watson.
While such events are common, the practice is viewed badly by the developer community because it sounds like Apple is taking advantage of third-party solutions to do sneaky “market research”, jotting down studio ideas, realizing what is happening. succeeding and, at the right time, pouncing on the laurels of big ideas.
This is even Matt Ronge's own thesis, shared in an interview with AppleInsider. According to him, the Luna Display team hosted Ma's headquarters in 2017, when the tool was still under development, to demonstrate a previous version of the iPad's marketing team. When Luna Display was launched, Apple acquired several units of it and said it could help the team publicize the product but never responded to emails from Ronge and his class. A year later Sidecar!
The report also heard two other developers who were Sherlockados by Apple in the last WWDC: Rahul Dewan, CEO of Duet Display, and James Thompson, responsible for PCalc (who has a calculator for Apple Watch a few years ago). Both have stated that they will continue to develop their products normally, trying to appeal to portions of the public not contemplated by Ma's native resources yet the frustrating tone of them all is undeniable.
Craft bones or a questionable Apple practice? Leave your opinions below.