Apple Stores are now under new leadership; as we commented then the chief of people Deirdre O'Brien also assumed the post of Senior VP of Retail after Apple's departure from Angela Ahrendts last April.
Among some of the future plans for Ma's stores around the world, perhaps the most ambitious for O'Brien will be the opening of the first Apple Store in India, as we will see below.
As we know, Apple's situation in India is not ideal, but the Cupertino giant has not given up on the Indian market at any time. Despite the low sales of iPhones (they account for only 1% of total handsets sold per l), Ma and its suppliers are dedicated to investing in the country and (trying) to reverse this situation.
One of the ways, under Apple's approach, to cope with the difficulties facing India by opening its first physical store in the country is that it could happen sooner than imagined. According to anonymous sources of Bloomberg, Apple has finalized the list of possible locations for the installation of its first Indian Apple Store.
According to the report, Apple has focused on a number of “high standard” locations in Mumbai and plans to make a decision about the exact location soon. The locations raised are comparable, according to these people, to other iconic spots occupied by the company, such as Apple Fifth Avenue (in New York), Apple Regent Street (in London) or Apple Champs-lyses (in Paris).
Apple's biggest difficulty opening a store in India relates to local laws, which require companies to produce at least 30% of their products locally. This, coincidentally (or not) exactly what Ma plans to achieve later this year with the expansion of factories of some of its suppliers in India, such as Foxconn and Pegatron, which are “fleeing” from the effects of trade war between states. States and China.
This week, Apple began promoting the opening of its second store in Taiwan, East Asia. Located at the foot of the thriving shopping center Xinyi A13 in the Taiwanese capital, the place was festooned with signs and information indicating the imminent opening of the new store, as reported by Mobile01.
For now, Ma has announced neither the opening day nor the opening time, but a formal announcement should be made soon. In front of the store, a sign combines the Apple logo with Chinese characters that read "Creativity Starts Here, Apple Xinyi A13."
Between the store and the mall, there is a tree-lined square with public seating (maintaining the “square” style of other Apple Stores). Within the space likely stairs lead to an underground floor of the site, which is supported by a carbon fiber roof and two stone pillars, surrounded by a floor-to-ceiling glass facade.
As with all new Apple stores, Ma's second location in Taiwan is in line with the company's goal of creating community space to expand the reach of Apple. Today at Apple. Presumably the Forum Apple Xinyi A13 is larger than that of Taipei 101, helping the company provide even more sessions and workshops exclusive by l.
After months closed for renovations, Apple is preparing to reopen its store in Portland, Oregon. Apple Pioneer Place will welcome its customers again from May 31 at 10 am (local time).
Among the news, the Portland store reopening includes, as seen in renovations of other Apple Stores, a new Video wall it is a Forum for holding the sessions of the Today at Apple. Since last March, the windows of the place were covered with a black wall that surrounded the store.
Apple Pioneer Place will be Ma's first retail store in Oregon to feature design and technology news, focusing on offering programs and cultural events. In addition, the company has another (old-fashioned) unit installed in Tigard City, Apple Washington Square.