For some time now, Apple has been striving to make its entire operation increasingly sustainable, from the genesis of its products to the hands of consumers.
Currently, the major responsible for this initiative Lisa Jackson, vice president of environment, policy and social initiatives, who spoke with the Australian website News about the advances that Ma has already achieved to improve the relationship between the company and the environment.
Year after year, Ma releases both its environmental and supplier responsibility reports, showing the achievements already achieved and its ambitions for the coming years. And just as it appeared in this year's report, Jackson reiterated that Apple's intention now is to use 100% recycled materials to produce its products, or use them to make it renewable, even though it still doesn't know exactly how to get there. that goal yet.
As far as I know, we are the only company in the industry trying to figure it out. Most people talk about electronic recycling, but the material is not necessarily used in new electronics.
An interesting practice that Apple has been concerned about maintaining is to reduce carbon emissions; The executive says that even if they don't require it from the company, what she has been doing.
Since 2012, we have the first data center which depends solely on renewable energy. If we can do that, you should expect the same from every company.
A political issue raised in the interview was about the “repairability” of Apple products, which is often criticized for making their products increasingly difficult to repair and therefore ends up with a shorter device life. maybe they could have.
Let's get things straight: There is nothing in Apple's thinking about developing our products other than to have durable devices that are good for the planet and that can be recycled and hopefully reused to create more devices. This is our ultimate goal.
She further explained that as its products are becoming increasingly complex, the company has its own repair programs, as well as authorizing and certifying other repair sites, which is better for customers than trying unauthorized third party services. . “We want to make sure the repairs are done correctly,” she says.
Though unrelated to other matters, the executive was also asked about the big question that arose about Apple being using a tax break to deviate from tax laws. His speech, of course, was no different from that given by the company earlier:
We are the largest corporate contributor in the world. And we follow the laws where they are; We have been very transparent with all these things.
On another pole, now underscoring the company's positive attitudes, the issue cited a ranking published last week that shows Apple as the leader of technology companies that have been striving to use less and less ore from areas of conflict in Africa. As we have already told here, since this problem has been pointed out, efforts to improve only increase.
Of all the companies, Apple was the only one that Amnesty (International) said had taken “adequate” measures to alleviate the dependence on cobalt mines potentially using child labor.
Although far from ideal, Apple has been showing that, whenever possible, it makes changes so that its operations are as environmentally sound as it is for its workers.