For some time now, Apple has been striving to make its entire operation increasingly sustainable, from the genesis of its products until they reach the hands of consumers.
Currently, the main responsible for this initiative is Lisa Jackson, vice president of environment, policies and social initiatives, who spoke to the Australian website News about the advances that Apple has already made to improve the relationship between the company and the environment.
Year by year, Apple publishes both its environmental report and that of responsibility to suppliers, showing the achievements already achieved and also its ambitions for the coming years. And, just as it appeared in this year’s report, Jackson reiterated that Apple’s intention now is to switch to using 100% recycled materials to produce its products, or to use them to transform into renewable materials, even though he still doesn’t know exactly how to get there up to that goal yet.
As far as I know, we are the only company in the industry to try to figure this out. Most people talk about electronic recycling, but the material is not necessarily used in new electronics.
An interesting practice that Apple has been concerned with is to reduce carbon emissions; the executive says that, even if they do not demand it from the company, it is what she has been doing.
Since 2012, we have the first data center which depends exclusively on renewable energies. If we can do that, you should expect the same from all companies.
A controversial issue raised in the interview was in relation to the “repairability” of Apple products, which is often criticized for making its products increasingly difficult to repair and therefore ends up making the devices have a shorter life span. than maybe they could have.
Let’s get things straight: there is nothing in Apple’s thinking about developing our products other than to have long-lasting devices that are good for the planet and can be recycled and, I hope, reused to create more devices. This is our ultimate goal.
She further explained that, as its products are increasingly complex, the company has its own repair programs, in addition to authorizing and certifying other repair locations, which is better for customers than trying third-party services, non- authorized. “We want to ensure that repairs are done correctly,” she says.
Despite being unrelated to other matters, the executive was also asked about the big question that arose about Apple being using a tax haven to deviate from tax laws. His speech, of course, was no different from the one made by the company previously:
We are the largest corporate contributor in the world. And we follow the laws where they are; we have been very transparent with all these things.
Elsewhere, now highlighting the company’s positive attitudes, the article cited a ranking published last week that shows Apple as the leader of technology companies that have been struggling to use less ore from conflict areas in Africa. As we have already mentioned here, since this problem was pointed out, efforts to improve only increase.
Of all the companies, Apple was the only one that Amnesty [Internacional] he said he had taken an “appropriate” measure to alleviate dependence on cobalt mines potentially using child labor.
Although far from ideal, Apple has shown that, whenever possible, it makes changes so that its operations are the healthiest for the environment and also for its workers.