All technology companies today struggle to stay on top. This means that every type of "attack" or "joke" is worth to your opponents in your advertisements. As we've always seen painting here and there, Samsung and Microsoft love to make fun of Apple, comparing their products with Ma's.
THE Lenovo It has tried but not done so well also seems to be getting on the same wave and goes a little further, attacking both Apple and Samsung.
https://youtu.be/hQcIzfdm8U4
With the title Skip the Sevens (“Skip the Sevens”), the commercial refers to both the troublesome Samsung Galaxy Note7 and the newly released iPhone 7. However, the video only cites Apple's newest device, setting aside the explosive Note7.
The commercial starts with a group of people gathered to talk about the iPhone 7. Asking what they thought of the new device, the supposedly non-actors said there was not much difference (for the 6s) that it only has a camera and processing. best and "s".
The woman then tells people that she had a prototype of the new iPhone and then begins to demonstrate her “interchangeable modules” (such as an extra 22-hour battery, powerful speakers and a portable projector), which people thought it was cool. But if you follow the , you know that no iPhone has interchangeable backs and rumors for 2017 don't point in that direction. So of course the cell phone the woman was showing was nothing made by Ma. It was actually a Moto Z with so-called “Moto Mods”, modules that can be exchanged to incorporate new features into the device.
In my view, the concept of the "Moto Mods" is really cool, but would you really need such a commercial to spread the word? Okay, I know that marketing marketing in addition, Lenovo ensures that people were not actors which we are not here to judge, but that something does not smell good, does not smell.
For example, it is not strange that people were called in to realize at no time that the cell phone in the woman's hand had not nothing to do with an iPhone? This, if they ever talked about the news of the iPhone, they should at least have watched keynote, read or heard anything about him and no one would remember "modules"? Isn't this all very suspicious? And they still carried the same print ad, stating that the first iPhone was revolutionary, but to "skip the sevens" because those who are now offering Moto Z innovation with their Moto Mods.
Motorola on that hard attack with the #skipthesevens ad in the New York Times. My mouth was dropped reading this pic.twitter/LcQ9FOWdNy
– Candace Day (@candacemar) September 15, 2016
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Anyway, let's set aside Lenovo's weird business to get back to normal programming: Microsoft. Or do you think the company would stop comparing your Surface Pro 4 how MacBook Air using jokes canes extremely gum?
After the first and second video of zoos, Microsoft releases two more, exactly the same shape, changing only the little songs.
https://www.youtube/watch?v=jiLSYGuUWkw
The video titled The Power of Touch (something like “The Power of Touch”) denounces the lack of touch screen on MacBooks Air, its low image resolution and slow processing speed. When switching to Surface Pro 4, they sing about their ultimate image resolution, faster processing, touch screen and a pen.
https://www.youtube/watch?v=YJAKqaC1ysQ
In the other video, this one titled “Detachable Keyboard” (something like “Detachable Keyboard”), the music resonates with just that: the detachable keyboard that Surface Pro 4 has and MacBooks Air doesn't. They still briefly cite (again) the faster processing of Surface and the pen.
(via B9, iClarified)
