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Learn why Amazon removed Apple TV and Chromecast from its store

In a rather strange move, the Amazon removed Apple TV and Chromecast from your store’s catalog in October last year. This left many people confused because, apparently, it was an unreasonable decision. However, during Code Conference – annual conference Recode happening this week – the reason has been explained.

Jeff Bezos at the 2016 Code Conference

During the question and answer session, Jeff Bezos (Amazon CEO) said – in response to the question from Nilay Patel (editor in chief of The Verge) – who prefers not to sell devices that do not have the Amazon Prime Video app streaming videos) and that the company would like to be on “acceptable business terms” before bringing the app to such devices. The app is on several platforms, including iOS and Android, however there are some mismatches when it comes to Apple TV. In fact, Amazon had revealed that at the end of last year the app would appear on the set-top box da Maçã, which has not yet happened. The funny thing is that Bezos said he was unaware of the fact that such products were out of the catalog, but he still answered the question. ?

We can even take the player for the device, the question is whether it can be done in acceptable business terms. And if that is not possible, we do not want to sell it to our customers because they will buy it thinking that they will be able to watch Prime Video; then, they will be disappointed and will return the product.

To reiterate that this decision is not about direct competition with Fire TV, Bezos says they sell Roku, Xbox and PlayStation, all of which compete with Amazon’s device and, unlike Apple TV, have the Prime Video app.

To add fuel to the fire, Patel asked if that means they don’t want to pay the 30% “fee” that Apple requires for applications that use subscription service. Bezos tried to evade the issue and only replied that “private business discussions must remain private”.

Although it sounds very evasive, I understand that money should not be the problem for Amazon, given its empire of products and services. If the reason given by Bezos did not satisfy everyone, they will have to wait because “it is what it has for today”.

Above you can watch the full interview, which looks great – this question happens after 1h14m.

[via MacRumors]