Have you thought about making a living from video production to the internet? Still in the afternoon to create your YouTube channel and profit from it and best of all: we will teach you how.
For over 15 years, the YouTube arrived to transform the way we consume and produce videos from the internet. Today, content creators determined (and lucky ones!) make a living producing materials to feed this form of entertainment.
Even if only in the last decade (in the “2010 years”) the level has been high at the level of becoming a profession, never too late to start considering create your channel on YouTube or, if you’ve created it, you can start taking it seriously.
In practice, the ways to profit from their production are quite varied. Therefore, we decided to explain throughout this publication the most effective way of making money by making videos in the middle of 2020.
From creator to creator
If you ever considered “becoming a youtuber”, you probably ran into terms like AdSense and the monetization of the channel. Both are related to the fact that the platform pays you for the success you make with the public, usually through the form of announcements, which we will explain in detail later in this text.
Before, for those who want to kill curiosity right away, let's get straight to the point: how much a content creator earns directly from YouTube?
Shelby Church, American creator of tech and lifestyle content that has 1.4 million subscribers, revealed that she receives from 4 to 5 thousand dollars in a video of 10 minutes or more with 1 million views. When the duration is less than 5 minutes, the profit drops to 2-3 thousand dollars. Ironically, the video where she explains how much she earned probably generated an income of 30 thousand dollars, given the number of views and the duration.
Luisa Accorsi, a Brazilian who talks about lifestyle, brought in the same type of content in July 2019 (video over 10 minutes with 1 million views) and said that there is a number equivalent, but not currency: only about 5 thousand reais for that video. She also claims that sponsoring a brand ends up being the best way out for a content producer – because this financial guarantee does not depend on the success of visualizations.
Dr Jake’s Very British Reviews, reviewer and a British vlogger with 59 thousand subscribers, explains exactly how insignificant the number of subscribers is in relation to how much money you receive, since everything revolves around the reproduction of videos. In March 2019, Jake had 30,000 subscribers and calculated that the estimated monthly income was 500 dollars annual average of 6,300 dollars, with 3 million total views on the channel. So his average of 2 thousand dollars for each corn of views.
With the projection in mind, we can think of the first steps – starting with something very affordable.
Learning from the best source
Like other Google services and tools, YouTube has a kind of online course called Creator Academy, where they teach in three stages (and a “final exam”) to master the platform's monetization resources. The video-lessons have translated subtitles and are extensive to the point of having a good separation with examples from the creators themselves.
In one of the courses, there is a brief list of essential items:
- Develop a public: publish videos frequently, to the point of winning over the audience who will watch your materials
- Have good numbers: your initial goal to accumulate 4 thousand hours watched over the past 12 months and have at least 1,000 subscribers
- Join the partner group: with these numbers, you can sign up for YouTube Partner Program and only thus be able to monetize your videos
- Stay tuned on your status: access the YouTube Studio and access your email frequently, as they will inform you by these means
- Create an AdSense: connect your account Google to AdSensebecause here you have a financial return
THE network an organization that helps youtubers to deal with greater responsibilities, which would hardly be at hand. Some examples are support for video production, promotions and copyright of the creator.
With that, they take care of your channel, charging a percentage of what you generate with the ads of the YouTube (the ads which we will explain below).
On the one hand, an excellent approach to anyone who has a post consistent of videos, and does not want to deal with the technical part and bureaucracy. On the other hand, channels that do not generate a lot of visualization will have to share their little ad revenue with the network, and it may be more interesting to maintain total autonomy.
Channels gameplay (people reacting and playing video games) end up getting along, since the entertainment power is usually less scripted than a vlogger lifestyle, for example. This profile of creators has yet to dedicate itself to video editing, however, with the right arm of a network dedicated to everything it becomes more comfortable.
Even with a contract formalizing your entry on a network, no platform responsibility (YouTube) Any problems you have with your channel management. If you were on your own, the problems are not only guaranteed, but at least you would have the “boss's confidence” without the eyes of others.
If your channel on YouTube make it successful and go viral, for sure your responsibilities will be less since you will have the network to help you when necessary. In short: put on the scale your profit potential, define your target for success and see if it pays to join a network.
Recipes from the platform itself
There is no denying the obvious. As much as there are third-party ways of receiving for your videos, the YouTube provides a source of profit. Next, we unravel the platform's tools.
As we mentioned above, for you to win with a video you need to connect a Google account AdSense. the same way that websites use to distribute banners throughout publications. On YouTube, videos with more than 10 minutes they can be better monetized because the platform is able to run more advertisements during its duration – besides the permanence index it will be different if compared to a shorter video.
On the side of companies that create advertising, the logic: you need to pay more to release content than the viewer can't jump (mandatory, without the arrow “Skip this ad“) And also by longer advertisements. The most amazing thing you can do is create advertisements within AdSense, in the campaigns of AdWords, and segment by the way you want to pay, be it for accumulated time, views or clicks on the advertisement.
Advertising would also need to be a video that is already on YouTube, with a link set up by you for distribution to the target audience. The good thing about using the platform they have more than 1 billion of unique visitors every month, so the variety is well above the average if you compare it to another website or social network. On the side of the youtuber-creator, we have the money divided between YouTube and the channel responsible for the video with the advertisement.
Another way to have your videos watched by subscribers YouTube Premium, the platform's “VIP” program (made for consumers, and not content creators) that costs R $ 20.90 and d access to streaming of music and videos without advertisements. Therefore, since the video producers do not earn with advertising, this is how YouTube rewards you by balancing the success your video makes without ads.
Seeing the growing market for live broadcasts that has been popularized around the world with the Twitch, which has been in business for almost a decade, YouTube decided to invest in lives and found an easy way to return money and, in addition, a more effective way of engaging the public with the creators. The viewer pays to have their comment highlighted in the live feed, which will be converted into a donation to the channel – the platform gets 30% of the total received.
When making a donation, there is a slider showing the relation time x money. Everything well tabulated: donating at R $ 2, you can write a message of 50 characters and your message will go up with the others (only in a different color); when donating R $ 20 the comment of up to 225 characters is at the top for 10 minutes; with the maximum of R $ 500 the comment of up to 350 characters stays up to 5 hours which is usually almost a guarantee to last an entire live.
a member of a channel on YouTube nothing more than a regular consumer of that type of content. Subscribing to a channel gives as a reward a different level of prestige, which usually has a floor of R $ 7.99 for the lowest membership. Channels usually offer two types of digital content: loyalty badge and single emoji of the channel, so that you stand out in a live broadcast without additional cost as we explained in the previous item.
Some larger channels allow access to more detailed additional content, such as behind-the-scenes images, private social media accounts, unique merchandising and early access to videos. If you are willing to produce extra material to the most loyal audience, this is a great request.
By third parties
If you want a better financial guarantee, you can have bigger numbers with partnerships and sponsorships throughout your video, as well as links in the description.
Sponsorship when you set aside time from your own video to advertise, naturally following the narrative flow of the topic. In the case of long videos, creators usually warn the viewer in the first few seconds that it is a video with sponsored content, for better transparency and also because they know that a portion of the public only watches the beginning of the video and does not necessarily stay until the section reserved for the long section of the sponsorship.
Games, applications, subscription programs and VPN services are the most common types of third-party partnerships that a content producer can choose from. Companies generally approach creators with a frequency proposal (quote the product in one or more videos), guided by the type of content on their channel. Technology companies are interested in reviewers of tech products, for example.
Niches are dictated and the language It is also used as a guide, whether formal or relaxed, serious or lively, female or male. Comedian gamers whose target audience consists of adult men, for example, advertise partnerships with male health products, food ingredient subscription programs (popular in the US) and mobile apps.
Channels technology or of makeup tutorials usually recommend a list of products affiliated with companies, such as Magazine Luiza and the Amazon, and the creators earn a percentage every purchase made through these links. The interesting thing: even if the buyer does not put the product from the original URL cart, browsing e-commerce that leads to another purchase also give you a share of the money, after all they got there because of you.
There are variations between the percentage received, but it is usually between 4% and 8% if the purchase is made within the first 24 hours of the link going live.
From the giants to you
When thinking about growing with your channel, it’s worth checking out who’s been doing it for a long time. It also helps to devise strategies for dealing with success. A platform that has appropriated the success of YouTube and has existed for over 15 years, the producer Rooster Teeth today belongs WarnerMedia (the same “Warner” you probably know), being a division of another group called Otter Media which also takes care of the streaming service and publisher Crunchyroll.
The Rooster Teeth channel alone has 9.5 million subscribers, in addition to more than 25 million of subscribers if adding the channels belonging to the group, which has existed since 2003 (the pre-YouTube era).
According to them in a vlog published in 2017, h top five ways to make money: publicity, inscriptions, licensed products, events and merchandising. In the case of this vast group, there are events with their creators, conventions, live gameplays and other appearances inside and outside the Texan territory, where they are based. In addition, merchandising creates the idea that a viewer belongs to the group, whether using a t-shirt as a reference to a meme or buying a mug with a logo.
In an interview Forbes, the producer explains that, in addition to having YouTube channels, the pillar ends up being the subscription service itself video distribution (their website). The network of podcasts another important part of it all, since a single recording also yields content in video media as well, an episode can be distributed both on YouTube and on their website, as well as on streams podcast. Soon, another tip : make the most of your multimedia content.
Don't have a YouTube channel yet?
Rafael Dias, CEO of the Brazilian network Day Stadium, explained in a quick exclusive testimony to Showmetech that the first steps for those who want to make a channel are:
- Understand about your tastes and interests to define what the channel's theme will be. If, for example, you don't like video games, creating a video game channel will not bring good results.
- Having defined the channel's theme, search for content on the internet dedicated to the creation of a channel of this theme (there is a lot of free content, such as Creator Academy).
- Record a pilot video for your future channel. Watch it several times, rate it, and show people you trust who can give a sincere and productive opinion on the content created.
- After the previous steps, you acquired the knowledge to open your YouTube channel.
He also tells us that currently Brazilian channels on YouTube have as their main sources of revenue:
- AdSense, however, is only relevant for channels with a lot of audience. Smaller channels end up not benefiting so much from ad revenue.
- Merchandising, advertising products and services of relevance with the content of the channel.
- “Offline” recipes, which include licensing products with the name of the creators, books, theater plays and presence at events.
It is important to remember that none of these answers is definitive as this is a very dynamic market, and new steps may start to start a channel, and new sources of revenue associated with a YouTube channel.
After so many tips, showing part of the national and international reality, we dry the essential points for you to always have a hand when taking care of your channel:
- Master the content of creation made available for free by YouTube;
- Try to produce long videos (over 10 minutes) with a comfortable and consistent frequency;
- Once you meet the basic requirements, enable the option to monetize;
- Consider joining a network so that it organizes the production and bureaucracies of the channel, and you can focus on creating content;
- Interaction with the public, so make sure to set aside special time to broadcast live;
- Firm your brand, create your audience niche and seek contact of partnerships;
- Consider using video content on more than one platform, be it on another social network or a podcast platform, for example.
SOURCES: Social Media Today, Moneywise, DSA, OBERLO