Creating a blog can be a great solution for publicizing a company or personal content on the internet. However, starting your own page may not be as simple as starting with the number of hosting platforms available.
Next, AppGeek lists the best content publishing tools and explains how to create your blog from scratch. We also teach you how to customize the page, leaving it with your face, and how to produce the best content. Check out!
Top Hosting Platforms
The first step in creating a blog is choosing which platform to host your content on. It's like deciding whether to post your videos on YouTube or Vmeo, for example. See the features of the major platforms and choose the one that best suits your needs.
According to the company, the publishing platform is used by 30% of internet sites. The tool allows from the creation of common blogs to complex pages, including the option of e-commerce.
The text editor automatically saves the content, meaning there is no risk of losing it if the computer shuts down unexpectedly. It also allows the publication of audio, video, photos or even image galleries.
Users have dozens of different designs available. All are responsive, meaning they are compatible with different screen sizes from PC to mobile.
The service has a free plan, which is the simplest and without the possibility of customizing the URL. But you can also sign up for one of the paid packages, according to your need.
They are: blogger (use of the .blog domain), personal and premium (for professional sites). There are also business options (professionally designed and Google Analytics) and e-commerce.
Blogger is Google's free content publishing tool, well known for its domain .blogspot. The service also offers a wide range of layouts customizable, all with responsive design.
The service also offers the ability to better understand your audience by integrating with the Google Trends statistics tool. Like WordPress, it lets you publish different types of files, such as photos and videos.
If you want a more professional looking page, you can remove .blogspot of the domain. For this you need to pay an annual fee. If the company notices that your content has potential, the company can monetize it through targeted Google Adsense ads.
Wix offers a very complete content publishing service, whether you want to create a blog or a more complex site. One of the highlights is the option to customize just about anything you want in the layout without having to have design or programming skills.
According to the company, more than 500 templates and 40 image gallery options are available. The tool also allows you to create a video background in order to leave the page even more to the owner's face.
The platform also supports e-commerce creation and does not require commission for items sold in the store. Like WordPress, Wix has a free version, which has simpler features and does not offer the ability to remove .wix of the domain.
The amounts of the paid plans also vary according to the need of the page owner. The simplest Connect Domain, which offers 1GB of bandwidth and 500MB of storage. Already VIP, the most complete option, has unlimited bandwidth and 20GB of storage.
How to choose a platform
As you can see, blog hosting platforms offer very similar free features. The situation changes for those who want to join one of the paid plans, after all, each package offers different conditions and features.
In such cases, you need to carefully evaluate each other's proposals and understand which one best suits the type of content you wish to publish. It is also important to check which work tool fits you best.
How to create a blog
For our tutorial, we opted for Blogger, one of the most popular services of its kind. To use it, you must have a Gmail email account. However, this does not mean that other platforms on the market do not meet your needs.
1. Visit the Blogger website and click Create your blog;
2. On the next page, enter your Gmail email address and go to Next;
3 Then enter the password and click Next again;
4 Firstly, you need to choose a name for your blog, which is the way it will be viewed by readers. Then go on Continue to Blogger;
5 Now click on the option Create new blog;
6 Create a title for your blog and define its blog address. Remember that the domain will be meublog.blogspot. If the domain is available, confirm your choices at Create a blog!;
7 On the next page, you are now directed to the text editing tool and layout from the website.
How to customize your blog
1. To customize your blog, go to Blogger's edit page;
2. Then click on Theme to choose which template to use for your blog;
3 Themes are divided into categories and you can click on them to view them in large size;
4 If you like one of them, in the full size view, click Apply to blogat the bottom right of the screen;
5 At the top of the Theme section, the selected template will be displayed in PC and mobile format. Click the button Personalize, located just below;
6 In the upper left corner of the screen you open, go to Background;
7 Click the down arrow next to a rectangle to see other background options;
8 When approving any, go to I conclude;
9 Again in the left side menu, choose the option Advanced;
10 You can then define just about everything about the look of the blog. From the fonts and colors of each section to the width of the side and content bars;
11 To view your choices on the page, simply click on Apply to blogin the upper left corner.
How to set up your blog layout
Although adopting a predefined theme, the user can edit various aspects of the template. To do this, just access the seo Layout from the blog edit page. This allows you to delete or edit various aspects of the page's look.
The header can be replaced with one that is on your computer or then completely deleted. Already in the body of the page, the user is able to choose how (and if they wish) to display the featured, most visited and regular posts.
There is also the possibility to change the side menu by editing or deleting each item. These include About Me, blog archive, bookmarks, and link to report abuse. Even the page footer can be changed.
How to create a blog post
Now that you have your blog set up and configured according to your preferences, it's time to make your first post. Once again, just go to Blogger's edit page and then click the button. New post, located in the upper left corner.
When you enter the text editor, you will see that it resembles anything you have already used, such as Word or Google Docs. You can choose the font type and size if the content is normal text or title. There are also options on how to make the letters bold, italic, underlined or strikethrough, among others.
The tool also allows the inclusion of images, videos and special characters, as well as the creation of hyperlinks to other pages. Another interesting feature is the spell checking tool, represented by the letters ABC.
Once you create your post, with text, photos, videos and whatever you think is best, be sure to include a publication title.
Note that on the right side there is a menu with several options. In Bookmarks, the user can add tags, which make it easier to search this content by theme. J in Schedule, The user can set a time and date for future publication.
In Permalink, the URL address of that specific publication is defined. J the item Place allows you to include a location in the post, which is interesting if you follow an event or take a trip.
Finally, in OptionsYou can allow comments or not and choose whether to display the source code or not. To complete the entire process, click Publish.
Also learn how to create application without knowing programming!
How to produce content for the blog
We assume that when creating a blog, one already has in mind the theme of content to be produced and what is the target audience. Therefore, production should always be thought of according to this initial planning.
What will my reader interested in this topic enjoy reading? What does he look for in the research services on the subject? Getting into the ache can be a long shot. Ideally, take advantage of a range of tools, many of them free, that can foster ideas based on what people really want.
To learn what people are looking for about a topic, Google Trends may be a great option. There you will find the keywords for writing the text, its search volume and related topics that are on the rise.
Stay tuned competition
Another tip is to follow the work of sites that already have some visibility and address the same theme. They can help give your work a head start and inspire you. But beware: inspiration is different from plagiarism.
Not only the content but also the structure of an article or video should be original. In addition, Google often identifies duplicate texts and regards them as bad. This way, your page will probably be misplaced in the ranking if you do this.
But if you happen to find it interesting or crucial to copy some text, ask for permission to post it on your blog and never forget to give the author proper credit.
Study SEO Techniques
SEO stands for Search engine Optimization, which in Portuguese means Search Engine Optimization. The term refers to a set of best practices that can help your blog rank well in Google search results.
These include applying the keyword to the title and first paragraph of the text. Linking to your blog posts and partner sites for yours also helps Google identify you as trustworthy.
If you want to delve into the subject, there are a number of free online courses. One of them, Make sure customers find you online, is offered by Google itself at Ateli Digital.
Should I pay for a domain?
Commercially available blogging services often offer free hosting and domain options. However, addresses often contain company names, such as meublog.blogspot or meublog.wix.br.
Although economical, this can give an image of amateurism. Therefore, if you want to have a page for professional use or want to gain a following, it is ideal to choose to pay for a domain with no apparent link to the hosting platform.
a worthwhile investment. After all, this be your brand on the internet. Additionally, a well-chosen address can help make the page stand out in Google searches.
What does bandwidth and storage mean in a blog?
Some hosting services define their paid packages according to criteria such as bandwidth and storage, among other factors. But what does this mean in practical terms anyway?
According to page All about web hosting, The traffic or transfer means the amount of data exchanged between two network points at a predefined time. These could be the hosting service servers and the visitor's computer, for example.
This account includes all the information available on the site, such as texts, images, videos, galleries. The amount of pages opened by those who access your blog is also accounted for.
However, the more media added, the more bandwidth is required for smoother, more fluid navigation. But what would it be bandwidth?
Still according to page All about web hosting, the transferability of such data. It is directly connected to the navigation speed. This ability divided between the people who come to your blog. Therefore, if it is low and there are many visits at the same time, the site should be slow.
Finally, the term storage refers to the space available for your content to be uploaded to the site. To avoid high bandwidth consumption, it is best to avoid hosting large files on your page.
Videos, for example, can be posted on YouTube and have the link embedded in your site, without consuming blog storage space.
If you also invest in social media to spread the word about your work, find out how to convert a personal account to a business profile on Instagram. Check out tips to make Stories much more attractive to your followers.