Jony Ive at Apple’s most senior vice president of design. Calm, the most famous designer in the world was not fired or anything; on the contrary. According to Telegraph, Ive been promoted and now Chief Design Officer (Chief Executive of Design), passing the burden of day-to-day tasks to two faithful squires.
While Richard Howarth will soon be in charge of everything connected to the human interface within Apple, Alan Dye will lead everything related to industrial design. Both have been with the company for a long time and, of course, are completely adapted to Ma's culture.
With the move, Ive is a little more free to take care of some other important projects for the company (such as giving special attention to Apple Retail Stores and the works on the new Apple campus). Still, practically everything connected with design passes through your hands.
Check out the internal statement that Tim Cook sent to Apple employees:
I have exciting news to share with you today. I am happy to announce that Jony Ive is being promoted to the new position of Chief Design Executive (Chief Design Officer) at Apple.
Jony is one of the most talented and accomplished designers of his generation, with an incredible 5,000 design patents and utilities in his name. His new role is a reflection of the scope of work he has been doing at Apple for some time. Jony's design responsibilities have expanded from hardware and, more recently, software interfaces to the look of Apple's retail stores, our new campus in Cupertino, product packaging and many other parts of our company.
Design is one of the most important ways we communicate with our customers, and our reputation for first-rate design sets Apple apart from any other company in the world. As Chief Design Officer, Jony will continue to be responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives. On July 1, he passed his daily management responsibilities for Industrial Design and User Interface to Richard Howarth, our new Vice President of Industrial Design, and Alan Dye, our new Vice President for User Interface Design.
Richard, Alan and Jony have been working together as colleagues and friends for many years. Richard has been a member of the design team for two decades, and in that time he has been a key contributor to the design of each generation of the iPhone, Macs and virtually any other Apple product. Alan joined Apple nine years ago on the Marcom team, and helped Jony create the UI team that collaborated with DI, Software Engineering and countless other groups on revolutionary projects like iOS 7, iOS 8 and Apple Watch.
Please join me in congratulating these three exceptionally talented designers in their new positions at Apple.
In practice, little should change. Ive most likely was overwhelmed with accumulating so many roles, so Howarth and Dye as the company's CEO made it clear in their statement had been playing these roles as leaders in the fields of human interfaces and industrial design for some time. What happened now was "just" acknowledging it, giving the three due credits for the new responsibilities and, most likely, recognizing all of this financially speaking.
In a related note, the article by Telegraph very focused on the work of Apple Campus 2 the actor and presenter Stephen Fry took a guided tour with Cook and Ive. In it, three interesting details caught our attention.
The first that the work helmets have the Apple logo. Joking aside, the company admitted that the works on the new campus may only be ready in early 2017 (the deadline widely announced by it was late 2016). The second is that Ive is very involved with the work, putting his hand on practically everything (from the oak chairs, through the tables which employees can increase or decrease the size by pressing only a small button).
Finally, the article gave us one more piece of information that corroborates the enormous dimension of this work. Foster + Partners (architecture firm) has around 80 people dedicated to the project (in London), with another 40 working on the job site (in Cupertino).