Jony Ive comments on "weird" AirPod design and details of its creation

potato: just a new Apple product to be released that the main names of the company come out in true tours giving interviews right and left to promote the saying whose, almost like a musician releasing new album was no different of course with the new Airpods. Many of the statements coming out of these stories are just sleepy propaganda, but this talk of Jony ive with Jon Wilde of GQ, it was interesting.

One of the key points of the interview was trying to understand how AirPods came out of a questionably designed product, for which (almost) everyone wrinkled their nose at the time of their presentation, until the current status so quickly conquered pop culture icon and success. absolute sales. Ive got a guess:

I think this was an initial reaction common to AirPods (the strangeness) is a reaction based on their academic understanding rather than their practical everyday understanding. We tend to focus on the attributes that are easy to talk about, and just because we talk about them doesn't mean they are the most important. All that means they are the easiest to talk about.

Second Generation AirPods

The journalist also talked about some aspects of the absurd simplicity of the product, which, according to him, his main appeal. One specific point: the "click" that the case makes when its lid is magnetically closed. Ive talked about this particular detail:

When you have objects that are inherently very mechanical, I find it important that you pay attention to all aspects of design. There is color and shape and all, say, architecture, but there are also such conceptual and difficult-to-define behaviors as the click noise and the force of a lid closing image. One of the things we thought about a lot was the way the case guides the AirPods as you fit them into it. I love these details you have no idea how we made mistakes so long while we were designing and developing everything.

And you, do you agree that AirPods have already passed the test of time so quickly and can be considered one of Apple's biggest hits in recent times? Leave your opinions below.

AirPods with Wireless Charging Case


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Price: Starting at R $ 1,214.10Installment Price: at up to 12x from R $ 112.42Feature: wireless headphonesRelease: March 2019

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via 9to5Mac