Jony Ive Announces Apple's Exit; will open design company and provide services to Apple [atualizado 2x]

Apple today announced that its design director, Sir Jony Ive, leave the company by the end of this year. He founded an independent design firm and had Apple himself as one of its first customers.

"Jony is a singular figure in the design world and his role in the resurgence of Apple cannot be overlooked, from the 1998 iMac revolutionary to the iPhone and the unprecedented ambience of Apple Park, where he has recently put so much energy and affection," said the CEO of Apple. Apple, Tim cook. “Apple will continue to benefit from Jony's talents by working directly with him on exclusive projects, and through the brilliant and passionate work his design team has built. After many years of working together, I'm glad our relationship keeps evolving and I can't wait to work with Jony for a long time yet. ”

With Ive's exit, the leaders Evans Hankey, vice president of industrial design, and Alan Dye, vice president of human interface design, will now respond directly to Jeff Williams, chief operating officer of Apple. Both have already served as Apple's design team leaders for years; j Williams has led the development of Apple Watch since its inception and devote more time working at Ma's design studio.

“After almost 30 years and countless projects, I am absurdly proud of the hard work we have done to create a unique design team, process and culture at Apple. Today she is stronger, more vibrant and more talented than anywhere in her story, ”he said. Ive. “The team will certainly shine under the excellent leadership of Evans, Alan and Jeff, who are among my closest collaborators. I have complete confidence in my fellow Apple designers, who remain close friends, and can't wait to work with them for many years ahead. ”

In recent months, four members of Ive's team had left Apple before him. He resumed all of the company's design management at the end of 2017, after spending a good deal of time focusing on Apple Park. Ive held the position of design director at Ma since mid-2015; so far, he was “just” senior vice president of design.

According to Financial times, Ive New Business Be Called LoveFrom and have your old friend Marc Newson as a partner. It will actually go into operation next year.

Update by Eduardo Marques 06/27/2019 s 21:36

As traditionally happens, Tim cook sent an email to all Apple employees talking about BuzzFeed News.

Here is our free translation:


I am writing to report on some changes to the executive team involving two people who embody Apple's values ​​and whose work will help shape Apple's future.

Glad to announce that Sabih Khan has been appointed to the executive team as senior vice president of operations, reporting to Jeff Williams. Sabih has been working with all Apple products since the late 1990s, always committed to delighting our customers while promoting quality, sustainability and manufacturing responsibility. His team enables some of the most beloved and complex products in the world, and Sabih leads them with the heart. I am very happy to have you overseeing our supply chain.

Today, we also have another important evolution for our company. After nearly 30 years at Apple, Jony Ive is starting an independent design company that will count on Apple among its first customers and leave the company as an employee later this year. Jony's contributions are legendary, from the central role he played in Apple's revival from the late 1990s to the iPhone and perhaps, to his most ambitious project, the Apple Park, where he devoted much of his energy. and care in recent years. I'm proud to call Jony a friend, and those who know him know that his ideas and curiosities are limitless. We will all benefit as individuals who value great design and as a company as he pursues his passions and continues his dedicated work with Apple.

Of all his accomplishments, Jony cites the team he helped create as one of his proudest. His longtime collaborators, Evans Hankey and Alan Dye, are strong representatives of Apple's creative and ethical design culture. Collaboration and teamwork are defining characteristics of Apple's success throughout the company.

Evans and Alan will respond to Jeff Williams. As many of you know, Jony and Jeff have been close collaborators and partners for many years. In particular, Jeff's leadership in Apple Watch development has brought together an inter-organizational team, unprecedented in scope, to produce Apple's most personal device. That's what Apple does best: raising a category beyond its imaginary limits and revealing how a single device can be much more than the sum of its parts. I am very excited about the work of the design team, which is ongoing and yet to come.


Update II 06/27/2019 s 22:13

A little more about Apple's new design leaders.

First, as John Gruber pointed out in the Daring fireballIt's rather odd (not to mention worrying) that such a design-driven company would not appoint Ive's replacement / direct successor as design director, and still put the two new leaders under the umbrella of its chief operating officer. The question remains whether this is temporary (perhaps Tim Cook has not yet defined what that name is) or whether, with Ive's exit, Apple will not have a CDO again (Chief Design Officer).

Apple Executives - Jonathan Ive, Alan Dye and Richard HowartAlan Dye whats left of Jony Ive.

For both, the name of Alan Dye (human interface specialist) known to those who follow Apple's design team. He was already there with Ive when he was promoted to design director in May 2015. At that time, however, his “duo” in charge of industrial design was Richard Howarth (who left the scene for some obscure reason) .

The “new” name coming into play now is Evans Hankey, left in the photo below:

Evans Hankey, Apple's industrial designer, leftImage: @bzamayo

As an industrial designer, Hankey has a profile much more in line with Ive's than Dye. According to Cult of MacShe has over 300 patents under her name and has been working closely with Ive for many years on the Apple design team.

That this is the beginning of a very hopeful new phase for Ma. For some Ive's leaving is quite worrying, but such a shake-up on the team may end up doing the company very well. Still, it is worth noting that we will only see the first signs of renewal in a few years; Apple certainly has a lot of projects already up and running out of the oven that have had direct involvement from Ive.