If there is one thing that no company discloses about the products it sells is its real cost of manufacture, then the most we have are estimates made based on analysis of each part that makes up a particular electronics, for example.
Because John Gruberfrom the blog Daring Fireball, commented on the podcast The Talk Show # 242 who heard of “a trusted little bird” that Apple don’t profit neither with Apple TV 4K, nor with HomePod.
First of all: yes, Gruber is known to have trusted sources within Apple. Whether what he said is accurate this time or not, there is no way to be sure.
That said, the blogger said that Apple TV 4K is practically sold at cost ($ 180 for the 32GB model in the United States) and that the HomePod, at $ 350, is sold with loss. Kind of hard to believe, but …
Seizing the opportunity, Gruber also said he believed that AirPods they are sold close to the cost price – these I can even accept, considering that there are in fact similar wireless headphones on the market that cost much more than the $ 160 of Apple’s.
If you think it’s a problem that these products are more expensive compared to the competition, that few people buy them, it’s not because Apple is charging too much. It’s because Apple made and designed products that were too good.
Even if this is all true, the fact is that Apple does limit the reach of these products at their above-average prices. It is not for nothing, for example, that rumors circulate of a cheaper version of HomePod coming around, as well as of a new Apple TV in style “Dongle”.
But that is hard to believe, it is.
Apple TV 4K
Cash price: from R $ 1,169.10Installed price: up to 12x R $ 108.25Launch: September 2017 (5th generation)
Cash price: R $ 1,349.10Installed price: up to 12x R $ 124,92Feature: wireless headphonesLaunch: December 2016
Update Feb 3, 2019 at 11:30
Mark Gurman, from Bloomberg, disagrees with Gruber:
I’m told Apple is selling HomePods at a profit, not a loss, which wouldn’t make any sense. If it’s losing money, that’s only because it built too many speakers people don’t seem to want, and is now sitting on unsold inventory. https://t.co/ne9HrNZOcY
– Mark Gurman (@markgurman) February 3, 2019
I was told that Apple sells HomePods at a profit, not a loss, which would not make much sense. If she is losing money, it is only because she has made so many speakers that people don’t seem to want to, and now she has a stagnant stock.
That does make more sense.