After reading a lot of things about a possible TV developed by Apple, rumors suggest that the product should not take long to be launched and that Jeff Robbin would be involved in the project, Joe Hewitt, developer behind Facebook for iPhone and the Firefox browser, gave your thoughts about how it should be.
After reading a lot of things about a possible TV developed by Apple, rumors suggest that the product should not take long to be launched and that Jeff Robbin would be involved in the project, Joe Hewitt, developer behind Facebook for iPhone and the Firefox browser, gave your thoughts about how it should be.Hewitt thinks that nobody is valuing the AirPlay feature as it should, because, in his opinion, the function is so important for the supposed TV that it could be called “AirPlay TV”. There is a lot of content (including games) available on the App Store, so when Steve Jobs said “I finally cracked it” in his biography, he was probably referring to the possibility of eliminating the dozens of set-top boxes that we have today to consume content. Everything would now be resolved with the duo AirPlay + App Store.
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Today, with the second generation Apple TV, it doesn't work very well, as you necessarily need to turn on the TV, find the Apple TV control, wake it up, go back to your iGadget and “turn on” AirPlay. According to Hewitt, these steps are nothing out-of-the-box or “Just works”, as Apple boasts. Ma didn’t achieve all this control with just one set-top box, that is, she has to control the entire TV.
The major technical obstacle to be overcome is the Wi-Fi connection iGadget and the TV. According to Hewitt, however, there are many ways to remedy this situation. Ma could put a Wi-Fi router or some type of extender on the TV, ensuring a fast connection. Or else some other fast wireless network solution that does not depend on Wi-Fi routers. Apple could develop a new architecture, separating the parts of the apps that can run on the iGadget and parts that can run on TValgo similar to Siri, which makes some use of the iPhone 4S A5 processor, but also has part of its content processed on servers. Apple able to solve that, fact.
With everything prepared, the user's experience would be optimal. There would be no on / off button, you would just sit on the couch with your iPad, iPhone or iPod touch, start using an app and the television would turn on, showing the content of the app via AirPlay all without controls, arrows left, right, numeric keyboards or fancy settings. Just use your iGadget or talk to Siri to find the content you want. You no longer need to connect dozens of set-top boxes. In fact, you won't even want that anymore.
Apple could license AirPlay to TV makers, but Hewitt thinks Ma wants the credit for itself. Once AirPlay TV was announced, developers would rush to support AirPlay in their applications. As always, Ma would give everyone a period of preparation, and on the day of the launch, much content would already be available for television designed by Apple in California. Initially, not all stadiums, sports leagues and cable TV networks would embark, but they would open up the idea eventually if we take a look at the App Store today, we will find apps from HBO, CNN and other channels. In other words, nothing is difficult to imagine even though it is difficult to negotiate.
So, would you buy an AirPlay TV? What do you think of Hewitt's idea?
(via Daring Fireball)
