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Jeff Williams is seen by employees as Apple's next CEO

At the beginning of this month, the Wall street journal posted a profile about Apple's COO, Jeff Williams, investigating what made the executive the most likely choice as the company's next CEO. Now Mark Gurman of Bloomberg, also analyzed how the figure of Williams viewed internally, by the own employees of the giant of Cupertino.

Citing anonymous sources from Apple's design team led by Jony Ive, who announced his departure from the company last month, Gurman says Apple employees trust Williams and even a weekly design team meeting called “ new product review ”has been dubbed“ Jeff's review, ”since he says employees need to impress.

In addition to making part of Ma's design commitments, Williams leads Apple's entire supply chain, AppleCare, Apple's health division and the development of Apple Watch which has given Ma some headaches ( and Williams) in 2015.

More than praising the executive's tasks, the article by Bloomberg It also matches Williams' figure of the company's current CEO, Tim Cook.

He (Jeff Williams) is the closest we have to the company with Tim Cook, and wants to know more, if you think Cook is doing a good job, then (he) will be a good choice.

Still according to Gurman, the entire company has a "discreet chain of command" and Apple is no different, with Williams right behind Cook. This is in case something happens to the company's CEO (just like Steve Jobs) and someone needs to take control immediately.

The big question mark is whether Apple remains groundbreaking, as only a few executives at the company are from the company's "golden age," which mainly brought together Jobs and Ive, said Michael Gartenberg, a former Apple marketing official.

It doesn't necessarily have to be a visionary to be Apple's CEO, as long as there is a visionary at the company that the CEO can work with. Tim Cook had Jony Ive. The question, with Ive's exit, who is the visionary of the company that can guide the next big thing?

Problems creating Apple Watch

The report of Bloomberg It also highlights a troublesome and particularly important moment of Williams's influence on the creation of Apple Watch. In the months leading up to the official launch of the first generation of gadgetIn 2015, some of the company's employees who were testing the device pointed to allergic reaction problems with nickel used in the watch chassis.

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As a result, when he learned of the problem, the executive chose to discard all the watch stock Apple had already produced and bought another material to replace the nickel. At the same time, others testers from the company also noted that the Apple Watch Taptic Engine was subject to failures caused by component corrosion; In this case, Williams decided to give the "few thousand units" of the clock to the lucky employees.

Williams also had to deal with the “disappointment” of sales of the first Apple Watch Edition (costing from $ 10,000), as well as Ive, who plunged headlong into the creation of the first generation of Apple Watch Edition. gadget. Please note that the luxury model was discontinued in 2016 and only supports watchOS 4.