Whether in the United States or abroad, Apple continues to work on expanding and renovating its stores around the globe. This time the company opened (and open) a new address in Switzerland and Japan, as we will see below.
The Cupertino giant has announced that its new store in Tokyo will open next Saturday, September 7th. This is the company's third store in Japan that will open since April, but it has a differentiator: the largest Apple Store in the country.
Located near the Imperial Palace and right in front of Tokyo Station, Ma's new facility in the Japanese capital marks a “significant moment in Apple's long relationship with Japan,” according to Ma Senior Vice President of Retail and People, Deirdre. O'Brien:
Marunouchi has incredible energy and our teams can't wait to greet customers at our largest store in Japan for the first time on Saturday.
The new store has two floors and was built with a facade that, although familiar, is distinguished from everything we've seen in other stores because of the cast aluminum finish designed to “allow the windows to have three-dimensional rounded corners”.
There is also a concept for installing the glass windows that cross the two floors: allowing the “vibration of street life to connect with the interior of the store”.
Just like in many other stores around the world, Apple Marunouchi offer sessions of the Today at Applestarting with the "Tokyo Creative Guide", a special series of 12 sessions in which the company will highlight several features of the Japanese capital to commemorate the inauguration.
The company also reported that by the end of this month, Apple Fukuoka will gain a new (larger) space and that Apple Omotesand renovations will finally be closed.
As we reported a few weeks ago, after some contract issues, Ma decided to change address to Apple Bahnhofstrasse in Zurich (Switzerland). Not far from the first location, the company opened the doors of its new store, Apple Rennweg.
The black facade of the new store stands out in local architecture, predominantly white and brown, with the Apple logo on the door. Inside, the two-story store has several product display tables (following the latest retailer's design), but nothing of a kind. Video wall.
Despite being a "replacement" store, Apple did not say it would be temporary. The company also has three other facilities in the country, including Apple Glattzentrum, which has recently been refurbished to include a Video wall and a forum Today at Applein addition to Apple Rue de Rive and Apple Freie Strasse (which are on the waiting list to be refurbished).