Enriching the consumer experience and keeping it loyal to the iTunes Store may be the basic goal of introducing iTunes LPs and Extras to iTunes 9, however, using TuneKit as framework can show us that Apple had another target hidden up its sleeve: Apple TV and the so-called iTablet.
While iTablet is not showing up, Apple TV has quietly gained more space to store all the extras and reinforces its importance within the product line, as well as the meaning of its existence within the Apple concept for entertainment. To better understand, it is important to note some important details in your history. Let's go!
During Macworld Expo 2008, Steve Jobs launched a new version of the Apple TV software, which from that moment on did not need a Mac to work and gained access to the entire collection of podcasts, videos and movies from the iTunes Store in DVD quality. and HD + Dolby 5.1.
In October of the same year, Apple announced an agreement with the four largest American TV stations ABC, CBS, FOX and NBC to transform the iTunes Store into the store with the largest online catalog of TV shows. Five months later, it was the turn of the great successes of cinema to appear in HD format in the collection. The store, which was the largest, became the most popular.
Although for Cupertino Apple TV is not the main focus at the moment, it is possible to say that the main obstacles to its popularization have been gradually removed. It is a fact that the product is no longer an item in the line, as shown by the growth in its sales (almost three times in relation to 2008), the cut in price shown today and the introduction of a differentiated content clearly addressed to the device.
Although the evidence shows that the format's content was not designed to be played on portable players and smartphones, mayhem comes to show us that Apple does not want to leave this strand uncovered. There are also codes pointing to the fact that iTunes U started using the same framework, despite not having its design reformulated.
The website 9 to 5 Mac he was even more daring to speculate that there are projects underway with some selected developers, in order to enable the games on the iPhone App Store to reproduce at a resolution of 1280 × 720 pixels the same as that obtained by Apple TV.
It is interesting to note that the solution found for the production of content for the new format uses simplified, free and license-free tools that Apple wanted not to use Blu-ray, for the authorship of creative experiments that will be rendered in WebKit. Translating: easy and cheap interactive and immersive resources to produce.
Perhaps Gene Munster, of Piper Jaffray, is right to predict that Apple TV will win a browser in its next software. This could be the final piece of the puzzle that surrounds the future of the product. With it, the device would become fully capable of exploiting all the new features implemented with iTunes LP and Extras, since iPhones / iPods touch could already be used as controls, should games ever land on the device.
Until then, what can we hope for that Apple TV appears in Brazil with softer prices and that new surprises are saved for the national public.