There are currently over 2 million applications available on App store (and the tendency is that this number grows even more). However, as the app offering increases, the latest software has found it difficult to popularize, according to a survey by former Hulu CTO, Eric Feng.
For some this obvious finding, after all, “old” applications are better known and downloaded by users. However, Feng stated that this was not always so, according to data from charts from the iTunes Store and review company App Annie.
The analyst explained that in 2014, an app ranked among the most popular on the App Store was available on average only two years ago (ie it was launched around 2012). Apps in this category have been available on average for over five years now, and it's almost 28x (!) Harder for a new app to climb to the top of the store charts now than half a decade ago.
Facebook, for example, accounts for most of the App Store's most downloaded list of apps, such as Instagram, WhatsApp, and Messenger (in addition to the main app of the social network itself). Such software does not dominate the top of Apple's store not only because it was launched longer, but also because it expanded its services to provide even more in-house experiences.
In the case of Facebook itself, its application was originally thought to be a means of sharing photos and events, a feature that still strives today. However, now the Facebook app, too, a market for buying and selling various products, a gaming platform, a friend finder, among others.
As the number of apps on the App Store has exploded, these limitations have been addressed by these apps. Instagram made bad photos look good, WhatsApp made messaging free, Waze saved us time and Spotify made music on demand accessible, and Netflix and Hulu did the same with movies and TV, and so on. .
This implies that while users download the same number of popular apps from the App Store, they opt for older software (which has been around for over five years) and not new software (which is less than two years old). According to Feng, this trend also holds true for Google Play apps, where average app time among the most popular has grown from 18 months in 2014 to almost 4 years in 2019.
This, however, is a disposition Feng has reviewed for most types of apps, such as social networking and shopping. The exception is for games: According to him, 85% of the most downloaded games from the App Store have a new title every week.
Although there is no definitive explanation for this, the analyst stated that mobile games do not satisfy all users' desires / expectations, making them constantly look for new options. That makes sense, after all, many users don't play just one or the same game forever.
Despite the not-so-encouraging results, Feng pointed out that developers do have chances of achieving success on the App Store, but they need to understand three points. The first acceptance, since a certain application, if well developed, has the potential to reach the top of the Apple store charts.
Secondly, he explains that there are other areas to compete beyond the App Store. That is, if this market becomes too competitive, the developer may choose to create browser extensions or artificial intelligence software.
Finally, he gives a motivational tip: perseverance. Although the market has become more competitive, entrepreneurs tend to be people who like this challenge to overcome themselves. Check out the full search here.
As for the App Store, despite the 5% drop in app downloads, store revenue is steadily increasing, unraveling the new way users are consuming apps and services.