At this point, to say that Apple is the isolated market leader in tablets it’s raining in the wet: apart from Microsoft, which makes some interesting products in the segment (albeit targeted at a specific portion of the public), Apple is the only company still focused especially on the world of big screen mobile devices. Of course, Samsung, Huawei and the limited company continue to launch such products, but without the emphasis or the enthusiasm of launching a new smartphone, for example.
The numbers prove Cupertino’s appetite: in a report recently released by Strategy Analytics, it is possible to observe that Apple not only maintains the isolated leadership in the tablet market, but in fact is gaining ground in the segment.
The report, strictly speaking, deals with manufacturers of tablet processors; since all iPads are equipped with Apple’s own chips, however, it’s easy to convert numbers directly. In the survey of the firm, Apple was left with 44% of market share of tablet processors throughout 2019 – more than the combined share of its main competitors in the industry, the Intel and the Qualcomm (16% each).
The other manufacturers, such as Samsung and the MediaTek, were in the “other” cake, with a 24% share in the segment. The numbers are already impressive in themselves, and they become even more remarkable when you realize that, of these, Apple and Samsung are the only ones that manufacture processors for internal use only: all other manufacturers sell chips to multiple companies, which, in principle, should increase your slices. In other words, the Apple domain is really huge!
In fact, Apple grew compared to its 2018 performance – a sign that the latest iPad models were well received by the public, as, according to Strategy Analytics, the tablet chip market in general also grew: it was a jump of 2% in the annual comparison, enough to generate $ 1.9 billion revenue in 2019.
Not bad, huh?
11 ″ and 12.9 ″ Pro iPads
Cash price: from R $ 7,649.10Installed price: up to 12x R $ 708.25Colors: space gray or silverCapabilities: 128 GB, 256 GB, 512 GB or 1 TBLaunch: March 2020
Cash price: from R $ 4,049.10Installed price: up to 12x R $ 374,92Colors: space gray, silver or goldCapabilities: 64 GB or 256 GBLaunch: March 2019
Cash price: from R $ 2,699.10Installed price: up to 12x R $ 249,92Colors: space gray, silver or goldCapabilities: 32 GB or 128 GBLaunch: September 2019